Momentum - Business to Business Online Magazine MOMENTUM October 2019 | Page 24

MARKETING
TERI LITTLE
Account Manager
Empire Creative Marketing
www.empiread.com
CORPORATE HOLIDAY
IDEAS Your Clients Will Love
for 2019
F
all is here which means it’s the season to get a
jump on that holiday marketing to-do list.
The next few months will be full of
opportunities to let your clients know how
much you appreciate their business; as well as
thanking your employees for all their hard work.
Clients are an integral part of your business; they’re
likely one of your biggest referral sources and can make
or break your business. We know you appreciate your
clients, but how often do you tell them? A small gesture
goes a long way in increasing the loyalty of your clientele
and a simple “thank you” is always welcomed.
Happy employees are the backbone of your business.
When employees feel appreciated, it shows in their work
and overall productivity.
First things first, start planning that corporate holiday
card! Sending holiday cards to clients is an excellent way
to spread holiday cheer while also keeping your company
name at the front of mind. You’ll want to have them
mailed out by early-mid December to ensure they’re
delivered before holiday closings.
Hot trend alert – Consider an eco-friendly plantable
card!
Next thing on the list, corporate holiday gifts! Here are
a few things to keep in mind when selecting your gifts….
» Make sure your gifts are
appropriate for the
client or employee.
Mostly underage
employees, likely
would not benefit
from a Stackable
Growler Kit.
» Be unique
and
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MOMENTUM
personal! Consider a conversation piece or something
work appropriate. A person working in an industrial
setting would appreciate a Mini Maglite with Kershaw
Leek Knife gift set whereas a lawyer might get more use
out of a new Parker Pen.
» Always check with your accountant and HR first.
Many times, gifts are tax-deductible, but you don’t
want to violate any terms that could land you in hot
water. Never give during a bidding process, or any
circumstances that could be deemed inappropriate.
» Have fun! Don’t overwhelm yourself. Giving gifts
does not have to be a chore.
But, there’s no reason to settle for the standard, run-of-
the-mill corporate gifts.
Consider these unique ideas that your clients are sure
to enjoy receiving.
Marble Cutting Board Charcuterie Set
Elegant marble cutting board and slicer; complete
with dry-cured salami, assorted cheeses, crackers, and
gourmet mustard
Bluetooth Wireless Earbuds
Modern, high definition earbuds that come complete a
low profile carry case.
RTIC Cooler
Combine convenience, strength and temperature
retention for a multi-purpose cooler.
Leather Credit Card Sleeve
Slim profile, credit card sleeve keeps cards and cash
safely secured.
Picnic Blanket
Having a compact, attractive picnic blanket around is
always a handy client favorite.
Candles, Candles, Candles
Concrete bases, wood wicks, soy wax… create the
perfect office ambiance.
Leather Cord Keeper
Practical, timeless gift. Clients can stash this in their
desk, purse, laptop case or pocket.
Mojave Key Multi-Tool
Clients will be easily equipped with a bottle opener,
screwdriver, can opener and wrench.