Momentum - Business to Business Online Magazine MOMENTUM November 2018 | Page 23

However, not all social media interaction needs to be damage control. Think of the infamous Wendy’s twitter account, which
currently holds a following of 2.8 million. Their account is upbeat, witty and can almost always provide the Empire team with
a laugh.
5. Social Media Marketing is Cost Effective
Depending on the platform you choose to advertise with, social media marketing is easily one of the least expensive forms of
marketing. Organic posting promotes your business and builds your brand at no cost, and the paid advertising typically only
requires a small daily budget. More costly online marketing alternatives are Google Adwords, Geofencing and Retargeting,
Display Ads through 3rd party sites. Because most consumers are already on social media, it’s easy to capture their attention
and drive them to your website without spending a tremendous amount of money.
6. Your Competition is Already on Social Media
No matter what industry you are in, be aware that your competition is on social media. Whether they are managing a page or
the consumers are doing it for them, there is an active online presence for the company that your potential customers are
going to – what are you doing to address it? If nothing else, your presence online should exist so that potential customers
have the opportunity to compare to brands and decide that yours is superior. With regular content updates, a mass of
positive reviews and a shining personality in each post, your business will stand out from the competition.
It makes sense to market where your competition is… ever notice the CVS that is always conveniently located across the
street from Walgreens? Or consider that fast food locations always seem to be scattered along the same stretch of road – this
is no accident. Where your competition is, customers are also. Place yourself in front of them!
Determining which social media platform can be a challenge. We recommend evaluating your target market and thinking
about where they’re most likely to see your message. The Empire team is happy to assist with developing a marketing
strategy and the necessary social media tactics to help your business grow!
Come join us for Holiday Shopping
Assistance League of the Bay Area Resale Shop
Weekly Holiday Specials
Store Hours
Wed-Thurs 10:00 am-5:00 pm
Fri-Sat 11:00 am-3:00 pm
100 E. Nasa Parkway, Suite 80, Webster, TX 7598
281-554-2594
www.assistanceleague.org/bay-area
Closed Nov. 21-24 and Dec. 26-29
MOMENTUM / November 2018
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