Momentum - Business to Business Online Magazine Momentum May 2017 | Page 10
Small Biz Tips
By Steven Reddy, Select Marketing
[email protected]
small business needs a website for many reasons.
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Here is the best reason! A proper website provides
information about your small business that makes folks
aware OF your small business. Today’s small business
websites function like the Yellow Pages of days gone by.
However, websites can provide an enormous amount of
information that a Yellow Page Ad could never provide.
If you need an attorney and you don’t know one, what do
you do? If you need a dentist and you don’t know one, what
do you do? If you need a plumber, electrician, accountant,
or anyone else, and you don’t know one, what do you do?
Most of you will go to the Internet. Most of you will Google
for an answer. Most of you will end up on a Website of
someone you don’t know. That’s why your small business
needs a website . . . because everyone doesn’t know you or
your business.
You may ask mom, or a friend, or someone you trust for
a referral. Chances are that person will go to the internet
using their computer, tablet, or smart phone to get you the
contact info for their referral or recommendation. Either
way, you are going to end up on an Internet Website of
a person and business that you don’t know. That’s why
your small business needs a website . . . because everyone
doesn’t know you or your business.
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MOMENTUM / May 2017
Even if you know, or know of a person or business that
you need to contact the chances are great that you will
go to the Internet. You are hoping to find their website
so you can learn more about their business and/or
contact them. If they don’t have an Internet Website
you are going to find someone else’s website that offers
the same or similar products or services. That’s why your
small business needs a website . . . because everyone
doesn’t know you or your business.
You and your business certainly have competition in the
marketplace for your products or services. Big or small,
close or far, someone else is selling similar products
and services as your business does. All Internet visitors
searching for those products or services will be exposed
to Google’s recommendations. If you don’t have a
website Google cannot recommend your business to
anyone. That’s why your small business needs a website .
. . because everyone doesn’t know you or your business.
There are many scenarios to describe why your small
business needs a website; however, the answer remains
the same . . . . . because everyone doesn’t know you or
your business.