Momentum - Business to Business Online Magazine Momentum May 2017 | Page 10

Small Biz Tips By Steven Reddy, Select Marketing [email protected] small business needs a website for many reasons. Y our Here is the best reason! A proper website provides information about your small business that makes folks aware OF your small business. Today’s small business websites function like the Yellow Pages of days gone by. However, websites can provide an enormous amount of information that a Yellow Page Ad could never provide. If you need an attorney and you don’t know one, what do you do? If you need a dentist and you don’t know one, what do you do? If you need a plumber, electrician, accountant, or anyone else, and you don’t know one, what do you do? Most of you will go to the Internet. Most of you will Google for an answer. Most of you will end up on a Website of someone you don’t know. That’s why your small business needs a website . . . because everyone doesn’t know you or your business. You may ask mom, or a friend, or someone you trust for a referral. Chances are that person will go to the internet using their computer, tablet, or smart phone to get you the contact info for their referral or recommendation. Either way, you are going to end up on an Internet Website of a person and business that you don’t know. That’s why your small business needs a website . . . because everyone doesn’t know you or your business. 10 MOMENTUM / May 2017 Even if you know, or know of a person or business that you need to contact the chances are great that you will go to the Internet. You are hoping to find their website so you can learn more about their business and/or contact them. If they don’t have an Internet Website you are going to find someone else’s website that offers the same or similar products or services. That’s why your small business needs a website . . . because everyone doesn’t know you or your business. You and your business certainly have competition in the marketplace for your products or services. Big or small, close or far, someone else is selling similar products and services as your business does. All Internet visitors searching for those products or services will be exposed to Google’s recommendations. If you don’t have a website Google cannot recommend your business to anyone. That’s why your small business needs a website . . . because everyone doesn’t know you or your business. There are many scenarios to describe why your small business needs a website; however, the answer remains the same . . . . . because everyone doesn’t know you or your business.