MARKETING
ANDREA SMITH & BRIAN STOTTLEMYER
Vernon Graphic Solutions
832-274-5245
[email protected] | www.vernongraphicsolutions.com
If your FLEET GRAPHICS DON’T
STAND OUT, your BUSINESS
WON’T STAND OUT
How often have you passed – or been passed
by – a cool-looking trailer or vehicle while
driving on the interstate or highway. One
that really made you take notice? More often
than not, we’ll see bland white trailers or
plain black semi cabs with very little visual appeal, and
you would be hard-pressed to tell one from another.
Unfortunately, this lack
of visual pizzaz might
be a reflection of the
company itself. Maybe
they aren’t confident
enough in their own
branding or marketing
to shout it from the
rooftops – or to put it in
front of thousands of
sets of eyeballs every day. Is that the type of company
people want to do business with? More than likely, it isn’t.
Thankfully, more and more companies are seeing their
fleets as unused space where they can advertise their
logo, phone number, website info, marketing campaign
and so much more. Here’s what you need to know when
considering adding fleet and vehicle graphics to your
company’s marketing efforts.
The Basics of Fleet Graphics
1. Materials – All graphics should begin with quality
adhesive vinyl products from top manufacturers like
3M, Avery, MacTac, and others. The type of material
you need is often dependent on how long you need
it to last, where it’s being applied, and even more
specifically, the weather conditions your vehicle
graphics will need to endure. Each of these factor into
the type of material you need for your project.
2. Vehicle Color – Whether your fleet includes white, grey,
black, or a mix of other vehicle colors, our experienced
in-house graphic designers create design ideas that
consider the color of those vehicles, understanding
that any graphics or lettering must complement those
colors yet still be eye-grabbing and noticeable.
3. Colors – Protect your brand as if it was our own. Color
matching technology
ensures that every
job meets your
exact specifications
– whether you have
one truck or a full
fleet, every vehicle
will match and look
the way you want it to.
4. Graphic Placement – Where do you want the graphics
placed? This can depend on a multitude of factors:
budget, vehicle type, vehicle function, where the
vehicle travels, etc. Some-times, graphics placement
can even depend on the space available – what type
of truck is it or what length is the trailer? Additionally, if
you have multiple messages to convey and want larger
images for greater visibility, so rethink the complexity
of a design to give you the most impact.
5. Cost – Budget is another consideration when looking
at using fleet branding. Work with your graphics sales
team to ensure that you get the best product available
within your budget. Your goal is to give you creative
fleet vehicle designs that you’re proud to show off.
Remember, a fleet of vehicles can be the public-facing
view of a business, regardless of what it’s hauling or
moving. These vehicles represent the heart of America
but when they are all grey or white with little or no
markings other than “How Am I Driving” with a toll-free
telephone number, they aren’t standing out, nor are they
growing their business with branding or marketing. With
vehicle graphics, you’re only limited by your creativity.
10 MOMENTUM