MARKETING
RACHAEL MORGEN
Online Marketing Manager
Empire Creative Marketing
www.empiread.com
SEO
The Trick To Get Your Website
Found (Organically) Online
Would you like your website to really
work for you and get your business
results on search engines? Then you
need your website optimized!
Search Engine Optimization (SEO)
is the process of intentionally developing a website
so it ranks well in search engines. Organic SEO means
that your site content and structure are created using
strategic methods that achieve high search rankings
without paying for advertising. SEO is one of the most
efficient and cost-effective online marketing methods.
TOP 10 REASONS OPTIMIZE YOUR WEBSITE:
1. High ROI: Dollar for dollar, SEO brings you a higher
Return On your Investment than any comparable
form of marketing.
2. Long Term Results: Once in place, a properly
designed and optimized website should sustain
high rankings as compared to pay-per-click
campaigns, where costs are ongoing and results are
unpredictable.
3. Targeted Traffic: SEO can increase the number of
visitors who find you while actively searching for
your specific product
or service.
4. Non-Stop Promotion:
SEO works for you 24
hours a day, 7 days a
week, 365 days every
year. Even while you are sleeping!
5. Brand Visibility: SEO can give your brand a high
local or international profile.
6. Cost-Effective: SEO is among the most cost-effective
ways of marketing.
7. Increased Accessibility: Observing proper
optimization procedures can make your site more
accessible to all users.
8. Cross-Browser Compatibility: A properly optimized
site will be validated to high standards. This means
that it works in all browsers, allowing your site to be
viewed by the greatest potential number of visitors.
9. Search Engine Friendly: In properly optimized
sites, all links function correctly and all pages are
accessible to the engines, making your site easy for
search engines to index and categorize correctly.
10. User Friendly: Observing basic optimization
guidelines means that visitors have a more pleasant
user experience.
HOW DO YOU OPTIMIZE A WEBSITE?
While each “expert” has different methods for SEO,
there are several basic fundamentals that can be done
to start ranking for your desired search terms (ie.
keywords).
First, research your competition. Who are your
competitors and how are keywords placed throughout
their websites? How are their pages linked? What is in
their meta-tag content?
Second, create a keyword list. Research keywords
and phrases to select relevant search terms. Collect a
good combination of short (singular phrase) and longtail
(several words) keywords.
Third, add keywords to your website. Go page by
page and strategically place these keywords in your
content and meta-data (no keyword stuffing).
Fourth, install tracking tools. Measuring progress is
much easier when you have the numbers. Use tracking
data to see how many people are visiting your site each
day and what keywords are bringing them there. This
gives you a benchmark
for future SEO efforts.
If you find yourself
overwhelmed with
the SEO process?
Our team of
digital marketing
professionals at
Empire Creative
Marketing are highly
experienced in SEO
and can advise
you on the best
strategies for your
website.
8 MOMENTUM