Management of Innovation 301
Digital Report Assessment
important information benefits as those networks extend a company’s knowledge of potential
technology applications to other industries (Lichtenthaler, Ernst and Conley 2011, 18).
GroupMap could implement this strategy as they have group meeting tool technology
knowledge. By licensing their technology, whoever wants to use the technology must pay for
it. This not only can help GroupMap to gain some revenues but also at the same time, they
can exchange information.
CHONG JING TZE (16320341/7E2A9842)
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