Summary
Marketing is essential to the success of an agro-ecotourism enterprise because it helps
operators to determine how to distinguish their product from others.
Marketing essentials for agro-ecotourism ventures involve:
An analysis of consumer values and what customers will get out of the proposed
agro-ecotourism offering.
The development of a sound marketing plan based on thorough market research.
Creating exceptional quality agro-ecotourism products, services and experiences.
In conclusion, a marketing plan can help you in the process of attracting enough
customers to make the business profitable; it will contain information about your
competition, of how your product distinguishes from others. It will help you with pricing
and to develop an image or identity that will guide your operations.
Even though the market research and analysis
is the most critical step to developing a
successful marketing strategy, the complete
development of the marketing plan is needed
in order to be able to have a complete vision
of the marketing strategy for your agroecotourism enterprise.
Photo by Alexandra Rosales
6
Module 2. Subject 4: Marketing the Agro-Ecotourism Business