Modern Model September 2013 | Page 25

What’s  Mine  is  Yours?  –  Understanding   Photo  Copyright  Laws  and  Ownership     o ? c i a l   t h a t   t r u l y   meet     if   the   porfolio   is     O ne   evening,   understands   copyright   c o n s i d e r e d   “ a   while   working   as   a   legal   assistant,   I   sat   down   and   for   no   parAcular   reason,   decided   that   the   United   States   Copyright   Act   of   1976   (also   commonly   referred   to   as   Title   17   of   the   United   States   Code)   would   make   for   good   reading.   It   is   because   I   have   actually   read   this   long,   dry   volume,   that   I   can   address   a   point   of   g r o w i n g   c o n c e r n   regarding   ownership   and   u s a g e   o f   p h o t o s   –   speci?cally   photos   taken   by   photographers   for   models.     First,   I   want   to   assure   you   that   these   laws   are   clearly   spelled   out  in  the  copyright  code,   with   absolutely   no   gray   areas.   Second,   I   want   to   say,   if   you   are   geong   y o u r   a n s w e r s   f r o m   Internet   sources   that   allow   members   of   the   general   public   to   provide   a d v i c e ;   m o d e l i n g   w e b s i t e s ;   o r   s o c i a l   websites,  (or  if  you  doubt   t h i s   a r A c l e ’ s   interpretaAon),   then   you   should  really  speak  with  a   copyright   lawyer   or   other   Modern Model law.     There   is   a   growing   belief  among  models  that,   if   the   model   pays   the   p h o t o g r a p h e r   f o r   a   photograph,   the   model   owns  the  copyright  to  the   photo   –   nothing   could   be   further   from   the   truth.   According   to   the   United   States   Copyright   Act,   in   s i m p l e s t   t e r m s ,   t h e   person   who   takes   the   photograph   inherently   owns  the  copyright  to  the   p h o t o ,   u n l e s s   t h e   photographer   is   fully   employed   by   an   agency   that   he/she   is   taking   the   photo   for.   In   such   a   case   (which   usually   refers   to   a   magazine   or   newspaper   photographer),   the   hiring   agency   would   own   the   rights.  Beyond  that,  there   are  few  excepAons.    In  all  other  cases,  in   order  for  a  model  to  own   the   rights   to   the   photos   as   a   work   for   hire   (where   the   model   pays   the   photographer   for   the   photos),   they   must   meet   n i n e   s p e c i ? c   requirements   outlined   by   the   copyright   law   (which   modeling   photos   could   Page 25 c o n t r i b u A o n   t o   a   c o l l e c A v e   w o r k , ”   however,   it   also   requires   that  the  parAes  “expressly   a g r e e   i n   a   w r i ] e n   instrument   signed   by   them   that   the   work   shall   be   considered   a   work   made  for  hire.”     In   other   words,   beyond   a   model   release,   unless   you   speci?cally   have   a   wri]en   statement   from   the   photographer   that   he/she   is   releasing   the   copyright   to   you   as   a   work  for  hire,  or  releasing   the   rights   under   some   other   provision,   you   l e g a l l y   d o   n o t ,   a n d   cannot,   claim   copyright   ownership.     B e f o r e   y o u   g e t   enArely   upset   over   this,   consider   that,   in   the   case   o f   a   w e d d i n g ,   t h e   photographer   is   almost   always   paid   (usually   a   f a i r l y   h i g h   a m o u n t ) ,   speci?cally  to  photograph   the   wedding.   If   payment   determined   copyright,   then  the  bride  and  groom   would   own   the   copyright   to   their   wedding   photos   and   videos,   and   students   would  own  the  copyright