Modern Model January 2014 | Page 7

S

Top
  photo,
  Alma,
  MI
  Model
  Fayth
  Hulbert
  poses
  for
  a

photo
 that
 could
 adverSse
 the
 goth
 glam
 combinaSon
 of

socks
  and
  boots,

  the
  frilled
  skirt,
  or
  the
  durability
  of

laminate
  flooring.
  At
  right,
  Fayth
  models
  clothing
  and

jewelry
 accessories.
 .
 Photos
 ©
 Brian
 Thornton.

announcer
  misidenSfied
  was
  his
  own
  classic

Harley
 that
 he
 had
 brought
 to
 the
 event!)

 There
 are
 .mes,
 based
 on
 the
 concept
 of

the
  adver.sement,
  where
  it
  is
  absolutely

appropriate
  to
  use
  a
  parts
  model
  to
  adver.se
  a

product.
 When
 adver.sing
 a
 small
 object,
 such
 as

a
  jewelry
  ring
  or
  bracelet,
  a
  full-­‐sized
  photo
  of
  a

model
  wearing
  the
  bracelet
  may
  limit
  detail,

where
  a
  smaller
  photo
  of
  just
  the
  model’s
  hand

with
  the
  bracelet
  on
  her
  wrist
  will
  provide
  a
  much

clearer
 view
 of
 the
 merchandise.

  In
  that
  respect,
  it
  is
  also
  important
  to

note
  that,
  when
  it
  comes
  to
  a
  parts
  model,
  the

subject
 may
 not
 need
 to
 be
 a
 model
 at
 all.
 I
 have

omen
  seen
  store
  owners
  grab
  friends,
  family

members,
 and
 slow
 moving
 customers
 who
 could

not
  run
  away
  into
  service
  as
  parts
  models
  for

products
 or
 services.

Modern Model

Page 7

For
  business
  owners
  sellling
  fitness
  or

workout
 apparel,
 they
 quickly
 learn
 that
 if
 they
 try
 to

market
  their
  clo.ng
  apparel
  without
  the
  use
  of
  a

model,
 the
 clothing,
 laying
 on
 a
 table,
 or
 draped
 over

a
 headless
 mannequin,
 just
 falls
 flat.
 Shoppers
 do
 not

respond
  to
  the
  images,
  and
  cannot
  imagine

themselves
  wearing
  the
  clothing
  in
  place
  of
  a
  plas.c

prop.

  On
  the
  other
  hand,
  the
  use
  of
  a
  fitness

model
  as
  a
  parts
  model
  allows
  the
  shopper
  to

understand
  that
  people
  will
  wear
  this
  fashion,
  and

also
 shows
 that
 the
 clothing
 fits
 well.

 Through
 parts
 modeling,
 the
 business
 owner

may
 be
 able
 to
 find
 appropriate
 models
 at
 local
 gyms

and
  fitness
  centers,
  and
  with
  an
  agreement
  that
  the

model’s
 full
 image
 will
 not
 be
 shown,
 may
 be
 able
 to

recruit
  models
  who
  might
  be
  too
  shy
  to
  pose
  for

catalogs
 or
 adver.sements
 otherwise.

  Retailers
  may
  also
  be
  able
  to
  use
  cas.ng

calls
  for
  local
  models
  to
  pose
  in
  their
  merchandise

(even
 with
 some
 who
 do
 not
 fit
 the
 recognized
 look
 of

a
  model)
  and
  increase
  local
  interest
  in
  their
  product

or
 services.

  For
  all
  reasons
  considered,
  both
  the

modeling
 industry
 and
 the
 adver.sing
 industry
 should

work
 harder
 to
 follow
 the
 large
 magazine
 adver.sing

trends
  concepts
  of
  using
  both
  coopera.ve
  adver.sing

and
 parts
 modeling
 to
 get
 their
 products
 out
 in
 front

of
  the
  public,
  and
  get
  the
  most
  out
  of
  their

adver.sing
 budgets.