Rolls Royce
DAWN
C
ompromise is not a word recognised in the
Rolls-Royce lexicon. Indeed the company
continues to live by the clarion cry of cofounder Sir Henry Royce to “Strive for perfection
in everything you do. Take the best that exists and
make it better. When it does not exist, design it.
Accept nothing nearly right or good enough.”
The first part of this maxim – “Strive for perfection
in everything you do” – guides the company’s every
action particularly during the creation of a new
motor car. The second – “Take the best that exists
and make it better” – has been clearly evidenced
in the success of both Phantom Series II and Ghost
Series II as they were carefully updated in 2012 and
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2014 respectively. And when Rolls-Royce judged
that it was time for an authentic gentleman’s
Gran Turismo to return to the world stage, it was
guided by the third part of Sir Henry’s maxim:
“When it does not exist, design it.” And thus,
Wraith was born.
Now, the final part of this maxim has guided
the Rolls-Royce design and engineering
teams as they have worked to initiate a new
age for open-top, super-luxury motoring. In a
sector exclusively populated by the biggest
of automotive compromises – the 2+2 seat
configuration – Rolls-Royce has chosen to
“accept nothing nearly right or good enough.”