Modern Cyclist Magazine Issue 1, September 2014 | Page 7

At that time, Doug was still riding
professionally and had captained the
South African cycling team at the Atlanta
Olympic Games in 1996.
That dream grew, and in 2008 Doug
started talking to Qhubeka. In 2010,
Doug’s team MTN Energade parted
ways with the energy drink manufacturer
and the opportunity was created for
something really unique in world cycling,
a professional team giving naming rights
to a charity organization. And thus MTN
Qhubeka started competing on the South
African racing circuit.
Race victories in both the Pick ‘n Pay
Cape Argus Cycle Challenge and the
Momentum 94.7 Cycle Challenge were
curtain raisers for the team’s agreed three
year term as a pro continental team, which
started in 2013.
“But I’ve always believed in developing
South African talent,” explained Doug,
“so we created the MTN Qhubeka Feeder
Team and the World Cycling Centre Team,
which not only carries our