MODERN BUSINESS
Five ways to take a wholeof-business approach to
business development
By Robyn Haydon
H
R Directors can play an
integral role in building the
capability and confidence
of their people to contribute to
the organisation’s most pressing
business goals; winning, serving and
retaining important contracts and
customers. Within your business,
there are probably three different
kinds of work that your people could
be doing.
the kind of work that builds careers
and reputations, and that people
switch employers to get more of.
Best of all is engaging work: work
they love, and want more of. This is
And then there’s marginal and
painful work, which has become
40 ModernBusiness
September 2016
Routine work is the good, solid
work that comes to easily to your
business, pays the wages bills and
keeps the lights on. People don’t
usually mind doing this kind of work,
provided that it keeps them gainfully
employed and their skills up-to-date.
dull or uninteresting over time, is
unprofitable, or difficult to deliver.
This is the kind of work that has
your people complaining, calling in
sick, refusing to work on, or at worst,
resigning from your business to
avoid.
To attract and retain the best talent,
and to be an employer of choice,
you will need to be known in the
market as an organisation that offers
many opportunities for people to do
engaging work.