MODERN MARKETING
Are You Making It Too
Risky For Your Customers?
By Eric Barton
What a pony can teach you about
your business.
Putting the risk on you.
This strategy can easily cause
customers to spend more with you.
12 ModernBusiness
November 2016
With all the products or services out
in the world, how would you stand
out and at the same time, take all the
risk away from your customers?
How about in your copy? How do you
make buying from you risk-free or
less risky for your target market?
This article is about risk reversal or,
basically, your guarantee.
No matter what you sell, there
shouldn’t be any problem in
guaranteeing what you sell. If you
don’t have a good product or service