GETTING TO KNOW YOU
Getting to Know
Anneli Blundell
What inspired you to start
your business? What are
your goals and values?
I’d always wanted to do
something I was really
passionate about. I wanted
to come to work with a fire in
my belly, a passion to serve
and a feeling that I had found
my place. I knew my strength
was in understanding people,
building relationships and
helping other people do the
same. It seemed a natural leap
to start my own coaching and
consulting practice based on
decoding people dynamics for
improved performance.
My aim is to help leaders
engage, motivate and develop
their teams. My values
are connection, personal
responsibility, courage,
accountability, play, and
passion.
What was the driving force
behind your decision to
specialise in this area of
business?
During my time in corporate
roles I saw the importance
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March 2016
of communication, strong
relationships, and the impact of
interpersonal ability on getting
things done. The better the
person’s ability to relate well
to others, the better results
they were able to get, the more
influence they had and the
stronger their reputation was
as a leader. The leaders who
struggled to connect with others
found it harder to get buy-in
and cooperation and often had
more resistance to their ideas
and their expertise. Ultimately
their results suffered. I realised
that the ability to be ‘good with
people’ was not just reserved
for ‘natural social connectors’.
It’s a skill that can be learnt,
improved and mastered.
What has been the
most effective form of
advertising for your
business?
Word of mouth referrals and
keynote speaking. Mine is a
trust-based business. People
don’t buy relationships out of
the yellow pages. They want
someone they can trust and
relate to. If they can see you in
action or get a recommendation
from a trusted source (and you
can deliver what they need) then
the rest will take care of itself.
What types of customers
do you help? What
experience do you have
helping small business
customers?
I work with leaders to help
improve their engagement,
influence and impact with
others. It’s about developing
interpersonal intelligence the ability to understand and
navigate the people dynamics in
a given situation.
How a leader shows up in the
world really matters. What they
say, what they do and even what
they’re thinking affects people
around them. The combined
result is an interpersonal impact
that works like a magnet; it
either draws people to them or
pushes people away from them.
The difference this makes to a
leaders’ engagement, influence
and impact is palpable.
Specifically I help business
leaders:
• Upgrade their people skills to