MODERN SALES
Deodorant Isn’t the Only
thing Preventing an
Introduction
By Ian Altman
Value your network, and always
provide value to your connections.
If you want a good introduction,
demonstrate why it is in THEIR
interest to do so.
Great connectors consider both
parties when making an introduction.
You sit in front of your computer and
see an email from Chris asking for
8 ModernBusiness
June 2016
an introduction to one of your many
LinkedIn connections. If you are like
me and are fortunate to have many
wonderful contacts across a variety
of businesses, it is not uncommon to
receive a request for a connection.
I recently received a request from a
friend to make an introduction to one
of my contacts. His LinkedIn note
was well thought out:
“If you agree we should connect,
could you please FORWARD this
email to her? Thanks much!”
He then included a note for my
contact: “[name] – I’m honoured
that Ian is connecting us! I’d like
the chance to speak with you so
we can get acquainted, learn about
each other’s companies and explore
synergies.”
At first glance, this is a polite,
professional request. In fact,