GETTING TO KNOW YOU face every day is how to attract and retain customers . Customers ensure you thrive instead of just survive . Small businesses have always used their influence skills to engage customers . But today , they need to be mega influencers . Why ? The rules of influence have changed . To connect , engage with and inspire your customers today , you need to master the new rules of influence . In my research I have discovered 10 such rules – I call them “ powers ” and these include story power , message mastery and love power . This is what I work with business owners to give them the X factor in business . This is what I share in my new book Power Play : Game Changing Influence strategies for leaders .
What process , services and support do your clients receive ? Clients receive a complete end-to-end process with initial consultation , a proposal to meet their needs , delivery of master classes and post workshop support and coaching .
What challenges did you face in setting up your business ? I co – founded Australia ’ s first storytelling company in 2005 . Educating the market was number 1 challenge as business storytelling was new in Australia . Converting what was seen as a need to a want was a major challenge and a major achievement . Discovering business storytelling for business owners is like life after Google – they cannot imagine life before it .
Tell us about some of the expectations that you had . Have they been met ? Our expectation was to set up a longterm sustainable business servicing leaders and business owners , helping them succeed . It is ten years now and our client list and the successes they have experienced has exceeded all expectations !
What types of services do you offer ? I offer in house master classes , workshops and speaking services .
Do you provide services nationally ? Yes
Do you have any plans for overseas expansion ? We have been global since 2013 .
What would you say to someone looking for a business consultant and what advice would you give them ? Consultants come in 3 forms , messy , mediocre and masters . Always go with the masters , anything less will waste your time and money and might even set you back .
Have you written a book ? If so , please tell us a bit about what business owners can get out of it . Yes my new book Power Play : Game
Changing influence strategies for leaders has just been published by John Wiley & Sons . Power Play is the powerful and practical 21st century guide to mega-impact and influence , providing business leaders with explosive influence strategies to move people into action and results . Influence , like gravity , pulls success into your orbit and gives you the power to make real changes in your relationships , your organisation and the world . This book explores the different types of power and you will learn when to coerce , when to collaborate and when to connect . You ’ ll delve into areas of influence that you may not have considered , including the power of message , context , empathy , humour , positioning , love and more . This book identifies the strengths and weaknesses of each of these influence tools and offers practical tips so you can create a seismic shift in your influence while maintaining authenticity and integrity . If you are ready to be a power player order your copy here today .
June 2016 ModernBusiness 41