MODERN ENTREPRENEUR
THE RESULT: Your calling and
goose bumps
PHASE 2: INCUBATION - Today
we are going to think deeply about
the world at large. Where your talents
and the needs of the world intersect,
there lies your calling. What calls
you? How will your gifts lead the
world to a better place? If phase 1
was about you, phase 2 is about you
plus the world. At BrightHouse, we
call in luminaries—subject matter
experts who help our thinkers think
about how a business can improve
public life with the unique talents
that the organization offers.
You, too, have luminaries, friends
and associates that help expand
your thinking.
THE ASSIGNMENT: Now that
you have your calling, write down
28 ModernBusiness
June 2016
what most troubles you about the
world and how you might bring light
to the situation through your work.
There are plenty of problems in the
world but they are no match for a
person with purpose.
THE RESULT: You find yourself at
the intersection of your unique gifts
and the needs of the world. You are
ready to articulate your Master Idea.
Two days have passed and you have
worked on your purpose for about
eight hours. Today, we walk away
and let your thoughts marinate. I
have found that my best thinking
happens when I leave it alone for
a while and take a walk. Try doing
the same. Ironically, the office is
the least stimulating for thinking.
So think outside that box we call
the office: The car, the gym, a place
of worship and my shower are
my favorite places to have eureka
moments.
PHASE 3: ILLUMINATION Some ideas are bigger than others.
They are called Master Ideas
because they master everything
about an organization - organisms
too, like you. Today you are going to
write your Master Idea. Remember,
only time will tell. Today we think
for a living and write your story. You
are the author, director, producer
and star of your story…it’s your life.
Now when people ask, ‘What’s Your
Story?’ you can answer.
THE ASSIGNMENT: Your Master
Idea has nine characteristics:
1) THE MASTER IDEA IS TIMELESS:
Master Ideas are truths. While facts
as well as a brand’s positioning may
change over time, truth never does.