Modern Business Magazine April 2016 | Page 46

MODERN MARKETING My folks knew better. They knew they were in it for the long haul and had to actually work to build it. They did. My folks cashed out. Food 123 owners are on the run with a multi-year lease in place and lawyers on their tail. Do not fall for the get rich overnight crap out there. It takes a lot of work, persistence, investment and tears to start and build a successful business. But, the fact remains… ANYONE can do it if they set their mind to it. As long as they are willing to hang in there through thick and through thin. The economy is in the toilet now, and some people are struggling. Some people are thriving too. Those in a tough spot, now, need remember the Tall Timber story – 30 years of days, nights and weekends. And they cashed out to enjoy what most entrepreneurs dream of… financial 46 ModernBusiness April 2016 independence and retirement on your own terms. No reliance on the government, or some pension plan. But with your own money, that you earned in your own business. And THAT does not happen overnight with little thought to the future. your success. Have a great week. Thanks again. To your success, Troy White Think it through, have a big vision of where you are going with it, and be prepared to stick to it until you get there. It won’t go perfectly smoothly. You will have awful weeks, months, even years. But it will pay off if you persist. If you don’t have a marketing plan of attack in place – NOW is the time to do it. 2016 is almost half done… are you 50% through your goals for the year? If not, get a plan of attack in place and GET BUSY. Success won’t be magically drawn to you while you sit on your couch meditating. YOU have to go out and MAKE IT HAPPEN. That is the only way you can guarantee Troy White is a Calgary based entrepreneur that has been involved in sales and marketing for over 23 years. In just the past decade he has helped hundreds of small business owners generate more leads and improve their sales conversions with the ability to “Turn Words Into Wealth.”