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After a long-term relationship ended, the founder, Sheldon Vorster, found himself needing something new, something that felt challenging, social, and energising again. Weightlifting alone was starting to feel repetitive, so he signed up for a race, hoping the running community would naturally become a place to meet people and connect.
But it did not.
He quickly realised that showing up as“ the new person” can be awkward, and that not everyone is open to engaging. Instead of letting that put him off, he did what most people do not. He built the kind of space he was looking for: A run crew that is fun, welcoming, and easy to join. A place where people can do something hard together and come out better on the other side.
Making it simple and social
From the beginning, the mission was clear: create a crew that feels inviting. No pressure. No cliques. No“ you must already know someone” energy. And while running is the heartbeat of it all, this crew is about more than just getting the kilometres done.
“ FYI, we do not just run. We create experiences.” Think professional HYROX events, premium Pilates sessions, charity support, and soon, even outdoor movie nights. It is a lifestyle crew, built around movement, connection, and community.
Partnerships and planning
If you have ever been to one of their events, you will know it is not thrown together last minute. Their main hub is Lucky Bread Company in Hazelwood, though they host at various locations depending on the event. This year alone, they have pulled off some seriously standout moments:
• An exclusive mat Pilates experience inside a Mercedes Benz AMG dealership
• An adidas demo run
• A HYROX event in collaboration with Red Bull and adidas
Why social run crews are winning right now
So why are the younger generation of runners choosing social run crews over traditional clubs? While being free helps, the real reason is culture. This crew has built something inviting and easy to buy into. As Sheldon puts it, culture cannot be bought; it has to be created. People connect with character first, and running becomes the bonus.
Also, Sheldon is not someone guessing their way through fitness trends. He has been an elite trainer for 12 years, with multiple qualifications and serious industry experience, including roles at Virgin Active and running a gym as a general manager at Planet Fitness. He has used this expertise to build something bigger than himself, often helping others start their own clubs.
How to join the movement
Ready to lace up? The crew makes it incredibly easy to get involved. Whether you are a seasoned marathoner or just starting your " life reset," there is a place for you.
• When they meet: Twice a week, every Wednesday and Sunday.
• Where they meet: Always at Lucky Bread Company, Hazelwood.
• How to stay updated: Run times are posted regularly on social media.
The best way to stay in the loop is via Instagram. Follow @ sundayrunclubpta for the latest updates. You can also find a link in their bio that serves as a one-stop shop for everything you need from upcoming event details to joining their WhatsApp community.
At its core, this run crew is proof that running can be more than training. It can be a fresh start, a new community, and a place where people show up as strangers and leave feeling like they belong.
Want to tell us about your run crew?
Drop us a mail:
Karien @ modernathlete. co. za
www. modernathlete. co. za 37