Modern Athlete Magazine Issue 74, September 2015 | Page 24
#RunClean
Campaign Goes Viral
We took our #RunClean campaign to social
media and were blown away by the response
from runners… but we know this is just the first
step in a very long battle to promote a cleaner
sport and try to eradicate the litter problem in
our races. – COMPILED BY SEAN FALCONER
Letter to the Editor
WHAT THE READERS SAY…
Dear Ed,
Runners come in all shapes and sizes and ages, and we all have
different preferences on the road, but the course is the same for
everyone, and the medal is usually the same, too (although some
may get one a little shinier than others). While we share that course
with other runners, we share it with our fellow human beings, too,
and it’s incumbent on us then not to leave the course in a worse
condition than what it was before we started running or walking
It doesn’t take much effort at all to #RunClean and I’ve taken to
trying to do my bit, and where there are no bins, I hold onto my
sachets until the end of the race. I hope everyone else can start
thinking and running in the same way. Happy (clean) miles. –
Craig Pheiffer,
Vista Vikings,
Johannesburg
Great effort,
Craig, love your
work! If we can
get more runners
doing this