Modern Athlete Magazine Issue 66, January 2015 | Page 43

We have devised a programme of support
to engage sponsors in marketing activities
designed to raise their profiles in the media
and demonstrate their commitment to
community development and upliftment.
Ricoh SA’s PR, web design and social
media partners will support the event. Have
a look at www.pedal4change.com, our
dedicated website where we consolidate
all content and issue press releases with
photography to the community, regional and
national media. We’ve employed Ricoh SA’s
social media channels to drive messages
and exposure across a wider audience. We
have employed various marketing tactics
to engage readers, viewers and listeners
through print, digital media and some fun
and interesting video clips taken where we
mention all our sponsors.

Below are some ideas and/or items still
needed to help Chris reach his goals:

8. Funds for accommodation in London and
Barcelona: R10,000

1. Hard-cover travel bike bag that can be
branded with the sponsor’s logo: R7,000
2. All related road bike supplies such as:
tubes, tyres, bombs, extra spears, chain:
R5,000
3. Nutrition packs such as Gu energy bars
and shakes: R4,000
4. Sponsor-branded training clothing
5. Flights - from Barcelona to
Johannesburg only - Crossways Travel
have already sponsored flights from
Johannesburg to London
6. Travel insurance and Visa requirements:
R5,000
7. The Official Cycling kit (8-10 outfits)
with all the final sponsors’ information:
R20,000

Chris’ clothing and equipment will be
branded with sponsor logos. Photos will
be uploaded daily during the ride and used
in all media exposure. Logo positioning will
depend on sponsorship and we will give
prominence to sponsors in all marketing
channels.
If you are interested in becoming a sponsor,
please contact Chris on chris.debeer@
ricoh.co.za and follow him on Twitter: @
ChrisDBeer

agree. enable. change.
AUTHORISED RICOH FINANCIER

WITH
CHRIS
DE BEER

43