Modern Athlete Magazine Issue 57, April 2014 | Page 30

Advertorial

ABI sponsorship in
excess of R1 million
Something that many Central Gauteng runners take for granted is that delicious cup of cold Coke or Powerade
at the end of most races, sponsored by Amalgamated Beverage Industries (ABI), the soft drink division of
The South African Breweries. ABI is a leading soft drink business in the international SABMiller plc group
of companies and one of the largest producers and distributors of The Coca-Cola Company brands in South
Africa. It operates in the North West, Gauteng, KZN and parts of the Free State, servicing 95 000 customers
and employing 3900 people, with five manufacturing plants. As an avid runner, club member and race
organiser, I met with ABI to find out more about their sponsorship.– BY RICHARD LASKEY

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et’s start by looking at what exactly ABI does for
Central Gauteng Athletics. For sta