Modern Athlete Magazine Issue 164 December 2023 | Page 71

The Power of Digimags

Events can make sure that their entrants get all the essential information they need , as well as inspirational or informational editorial content , and also give sponsors and partners return on investment through strategically placed adverts or direct retail pages , with clickable links and embedded interactive content .
Race Info …
Route Maps …
Venue Maps …
Parking Info …
Editorial Content ..
Advertising Opportunities …
All event digimags are hosted on our platform , and we supply event organisers with a simple click-thru link that can be sent to their database via a mailer or text message , or shared on social media platforms . Entrants can then view the digimag on their choice of PC , tablet or phone . We also supply events with detailed analytics info , including page views , clickthru ’ s and referral info .
Retail Opportunities …
These digimags are far more cost-effective than expensive printed event magazines , and much easier to distribute amongst entrants . Also , digimags can be put in front of entrants well before registration , whereas printed event mags are often only handed out the day before the event . On top of the saving on print and distribution costs , events can also subsidise or even cover the full cost of their digimag through the sale of additional advertising within the digimag – we ’ re happy to negotiate a profit-share deal with events – meaning an event can actually end up with a FREE digimag .

Just a Click Away

To take your event to the next level with a digimag , contact Richard Laskey on 083 342 8200 or richard @ modernathlete . co . za .

SA ' s Biggest Running Publication

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