Modern Athlete Magazine Issue 164 December 2023 | Page 41

REMEMBER THE DATES The five events of the 2024 Absa RUN YOUR CITY Series will take place on these days :

Absa Running Campaign Wins Prestigious Sports Award

Images : Anthony Grote , Charles Ndou , Richard Pearce , Gavin Ryan , Rogan Ward
Proudly African bank , Absa , is pleased to announce that its 2023 Absa RUN YOUR CITY Series campaign , titled Together , we can do more , Siyabangena has won the Active and Wellness Award at the 2023 Sports Industry Awards .

The campaign encouraged Absa colleagues , customers and community members to be an active force for good and raise funds via a Strava community to donate towards community upliftment . For every 1km run or walked by a Team Absa member on Strava , the bank donated R1 to make a difference in the community .

“ We are proud and humbled by this award ,” says Jabulile Nsibanyoni , Head of Sponsorships , Brand and Marketing at Absa . “ When we announced the four-year partnership with the RUN YOUR CITY series of events in 2021 , our strategic intent was the bold goal to promote a healthy and active lifestyle through running and walking , while making a difference in communities .”
“ Through this campaign , we have collectively raised R1.5 million that Absa will be donating to communities in need . Thank you to everyone who participated and joined the force for good movement . All cities showed up in the true spirit of ubuntu . Whether you ran or walked , your kilometres count and have helped us reach this milestone ,” adds Nsibanyoni . Through the Absa RUN YOUR CITY partnership , we can truly empower Africa ’ s tomorrow , together … one story at a time . We encourage more people to join us next year , as we elevate this campaign to greater heights and help even more communities .”
From Strength to Strength
The Absa RUN YOUR CITY Series grew from three 10km races to five in 2023 , taking place in Gqeberha , Cape Town , Durban , Pretoria and Joburg from April to September . Overall , the series attracted just over 41,600 entries , including a massive 11,000-plus at the finale in Joburg .
“ It is a tremendous honour for the Absa RUN YOUR CITY Series to receive the 2023 Active and Wellbeing Award ,” says Michael Meyer , Managing Director of Stillwater Sports and founder of the series . “ This recognition underscores our commitment to promoting an active and healthy lifestyle , and we are grateful for the acknowledgment of our efforts in making a positive impact on the sports industry and the wellbeing of our participants . A massive thank you to our sponsors , partners , and all the incredible entrants whose ongoing support is the key to the continued success of the Absa RUN YOUR CITY Series .”
• Sunday 7 April Gqeberha
• Sunday 12 May Cape Town
• Sunday 7 July Durban

REMEMBER THE DATES The five events of the 2024 Absa RUN YOUR CITY Series will take place on these days :



More info at www . runyourcityseries . com
• Sunday 25 August Tshwane
• Tuesday 24 September Joburg