Modern Athlete Magazine Issue 163 November 2023 | Page 51

ADVERTORIAL

Durban , This is YOUR Shoe !

Joma Sport launches the limited edition # WeRunDurban official event shoe for the 2024 Durban International Marathon .

Joma Sport is a renowned Spanish sportswear and athletic footwear company known for its high-quality sports apparel and shoes . Established in 1965 , the company has gained a strong reputation for its dedication to innovation , performance and style in the sports industry . The company is also the official technical sponsor of some of the world ’ s leading running events , including the prestigious Durban International Marathon in South Africa . In this capacity , Joma Sport has unveiled an exclusive limited-edition Durban International Marathon event shoe for the 2024 edition of the race on Sunday 28 April .

“ This prestigious marathon serves as an ideal platform for Joma to introduce its top tier running footwear to the KZN running community . Our aim is to provide a tried , tested and reputable international choice in technical footwear at an incredibly competitive price point , delivering unmatched value to runners of all levels ,” says Roger Noades , Director of Joma South Africa .
“ To add to the excitement , we are proud to introduce the official # WeRunDurban event shoe for the 2024 event , solidifying the Durban International Marathon ’ s place as one of seven major road runs to offer this distinctive feature , alongside renowned events like the Paris 20K , Ibiza Marathon , Rome Marathon , Porto Marathon , Firenze / Florence Marathon and the Madrid Half Marathon ,” continues Noades . “ The Joma R-2000 has been carefully chosen as the official footwear for the Durban International Marathon , representing Joma ’ s most comprehensive , versatile and comfortable shoe innovation to date . Our objective is to cater to the diverse needs of all runners , ensuring they experience ultimate comfort during their journey ,” he says .
The Durban International Marathon organisers are equally excited about the added international impetus in their event . “ We are proud to join the ranks of esteemed international events in France , Spain , Italy and Portugal , by introducing a performance-focused , limited edition Joma event shoe ,” says Steve Mkasi , Chairman of the Local Organising Committee of the event . “ To express our gratitude to our participants , this fashionable yet performance-driven shoe is available for purchase at an exclusive discounted rate when registering for the event online . This partnership not only enhances the overall race experience , but also demonstrates our commitment to equipping our runners with top-quality gear .”
For more information on Joma , visit www . jomasport . co . za

More on the Shoe …

The colour scheme of the Durban International Marathon # WeRunDurban event shoe draws inspiration from the vibrant tapestry and natural beauty of Durban , from its pristine beaches to the lush greenery . The cool , tranquil cyan blue seamlessly merges with the invigorating vibrancy of lemon and lime , reflecting the city ’ s balance of calmness and vitality , while the design incorporates a motif of shields , symbolising the rich history and heritage of the province . This is a land of warriors that now stand at the starting line of one of South Africa ’ s most prestigious international marathons .
SPECIAL OFFER : The 2024 Durban International Marathon event shoe will retail for R2200.00 , but when entering the 2024 event online , runners can purchase the shoe at a discounted rate of just R1499.00 . Go to www . durbanmarathon . co . za for more .

More on the Race …

The Durban International Marathon & 10km takes place on Sunday 28 April 2024 and offers a unique combination of stunning scenery , cultural experience , well-organised logistics , and a vibrant atmosphere . This will be the fourth edition of the marathon , which boasts World Athletics Label Road Race status , and in 2024 the event will not only incorporate the prestigious South African Marathon Championships ( for the third time ), but will also host the Confederation of African Athletics Region 5 Championships , which will see top athletes from 14 SADC countries lining up in Durban .
ENTER TODAY : Whether you ’ re an avid marathoner or newcomer to the 10km , both races promise an unforgettable and enriching experience . Discounted Early Bird entries are available – more info at www . durbanmarathon . co . za .
51