Modern Athlete Magazine Issue 162 October 2023 | Page 66


Hitting the Mark in 2023

Modern Athlete is proud to be an official media partner of many of South Africa ’ s leading endurance sporting events , across several sporting disciplines , including running , rowing , swimming and cycling , and one of the multi-platform bouquet of services we offer to these partnered events , is that we produce their event digimags in which events can communicate essential race info to entrants .
The effectiveness of these digimags lies in that it is easy and cost-effective to get the mag in front of entrants , and they then have instant access on their phone , tablet or PC to info on
registration procedures , route maps , parking instructions , and more , as well as inspirational content to build excitement and motivate them before the race .
These digimags also present an opportunity for events to give their sponsors and partners tangible return on their investment , as the digimag platform offers interactive , effective advertising and marketing opportunities , including embedded video content and hyperlinks to websites or retail platforms .


Here are a few of the event digimags that we have already produced this year . Click on these front covers to page through these publications .

More Digimags in the pipeline in 2023 …

These are just some of the events for whom we will be producing event digimags in coming months :
• Absa RUN YOUR CITY Series
• SPAR Women ’ s Grand Prix Series
• Totalsports Women ’ s Races
• Sanlam Cape Town Marathon
• Soweto
66 Marathon
ISSUE 162 | www . modernathlete . co . za