Modern Athlete Magazine Issue 161 September 2023 | Page 31

Through a partnership with Croft & Co , New Balance is creating a positive running environment for all through its global Run Your Way campaign .
Run Your Way aims to celebrate the individuality of all who run by removing running stereotypes and encouraging everyone to run their own way .
New Balance will be part of the daily runs that are currently being hosted at Croft & Co , Parkview . Once a month , runners will get the opportunity to trial the latest New Balance running shoe innovations alongside the New Balance ambassadors .