EVENT DIGIMAGS
Hitting the Mark in 2023
Modern Athlete is proud to be an official media partner of many of South Africa ’ s leading endurance sporting events , across several sporting disciplines , including running , rowing , swimming and cycling .
As part of the multi-platform bouquet of services we offer to these partnered events , we produce their event digimags , in which events can communicate essential race info to entrants , such as registration procedures , route maps , parking instructions , etc , as well as provide inspirational content to build excitement and motivate entrants before the race .
These digimags also present an opportunity for events to give their sponsors and partners tangible return on their investment , as the digimag platform offers interactive , effective advertising and marketing opportunities , including embedded video content and hyperlinks to websites or retail platforms .
Here are a few of the events digimag that we have already produced this year …
( Click on these front covers to page through these publications .)
62
All event digimags are hosted on our platform , and we supply event organisers with a simple click-thru link that can be sent to their database via a mailer or message , or shared on social media platforms . Entrants can then view the digimag on their choice of PC , tablet or phone . We also supply events with detailed analytics info , including page views , clickthru ’ s and referral info .
These digimags are far more cost-effective than expensive printed event magazines , and much easier to distribute amongst entrants . On top of this saving , events can also further subsidise or cover the cost of their digimag through the sale of additional advertising within the digimag .
Just a
ISSUE 157 | www . modernathlete . co . za
Click Away
More Digimags in the pipeline in 2023 …
These are just some of the events for whom we will be producing event digimags in coming months :
• Totalsports Two Oceans Marathon
• Absa RUN YOUR CITY Series
• SPAR Women ’ s Grand Prix Series
• Sanlam Cape Town Marathon
• Soweto Marathon
To take your event to the next level with a digimag , contact Richard Laskey on 083 342 8200 or richard @ modernathlete . co . za .
SA ' s Biggest Running Publication