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ADIDAS RIVER AND BEACH CLEAN-UPS IN SUPPORT OF WORLD OCEANS DAY
Ahead of World Oceans Day on Wednesday 8 June , adidas has partnered with Parley Ocean School in South Africa to host community clean-ups in Johannesburg and Cape Town .
Research shows that Marine plastic pollution has reached a tipping point and , by 2050 , there may be more plastic than fish in our oceans . This is incredibly worrying given that every second breath we take , comes from the ocean .
In Johannesburg , adidas and Parley were joined by Orlando Pirates and local school learners in Tembisa , to clean the Kaalspruit which feeds into the Hennops River , collecting almost 4 tonnes of waste in an hour .
Meanwhile in Cape Town , friends and family of adidas and Parley teamed up with the adidas Runners community on the 4th of June , to remove pollution from Lagoon Beach in the Milnerton area , preventing it from entering the ocean . 215 kg of waste was collected on the day , with the main offenders being lollipop sticks , sweet wrappers , ear buds and cooldrink lids .
In addition to physical clean-ups , adidas and brand partners such as Siya Kolisi , Zinhle Ndawonde , Thulani Hlatshwayo , Gerda Steyn , Aphelele Fassi and Tayla Kavanagh are encouraging the sporting community to participate in Run for the Oceans , which returns for the fifth year and ends on World Oceans Day .
For every 10 minutes of running , walking or activities such as football or tennis tracked in the adidas Running app or on Strava , adidas and Parley will clean up the equivalent weight of one plastic bottle from beaches , remote islands and coastlines before it reaches the ocean , up to 250,000kg .
Lauren Haakman , Corporate Communications and PR Manager for adidas South Africa said , “ There are still a few days left to take action , and every contribution counts . To date , adidas and Parley have united over 8.2 million runners worldwide through Run for the Oceans , and since the beginning of the partnership in 2015 , adidas has made more than 50 million pairs of shoes with Parley Ocean Plastic .”
Follow the @ adidasZA @ parley . TV # RunForTheOceans conversation on Instagram using # adidasParley # ImpossibleIsNothing # endplasticwaste or visit adidas . co . za for more 9 information .