ADVERTORIAL
COMMITMENT
KEY FOR ADIDAS
Planning for the 2022 Sanlam Cape Town Marathon is well underway with the race set to take place on 15 and 16 October . As part of this , new technical sponsor to the race , adidas , hosted the first race update of the year at its new V & A Waterfront store in Cape Town , and outlined its commitment to running and to the Mother City ’ s premier standard marathon event .
The race is in its first year of Abbott World Marathon Majors candidacy , and in order to become the first marathon in Africa to be included in this prestigious international series , it needs to meet a number of criteria over the next three years . When asked how the planning is coming along , Francois Pienaar , co-founder of the Sanlam Cape Town Marathon said , “ We are on track . We have regular conversations with the team from Abbott World Marathon Majors and we ’ ve been able to learn from the Race Directors of some of the other Majors .”
Elana Meyer , Olympic silver medallist and co-founder of the Sanlam Cape Town Marathon elaborated further , “ We ’ re working on a route that will be in line with the Abbott World Marathon Majors ’ safety and capacity requirements , making sure that it has the least possible impact on the city ’ s flow of traffic , while maximising the space at the start to prevent runner traffic jams . We ’ re keeping the total climbing altitude to less than 400m , maximising the views and features
14 ISSUE 150 | www . modernathlete . co . za