ADVERTORIAL
Totalsports partners with myrun to Inspire All Runners across South Africa
Totalsports is partnering with myrun , organisers and hosts of free weekly running events throughout the country , to inspire people to become more active and achieve their fitness goals , by making fitness accessible to everyone .
With beautiful parks , wine estates , nature reserves and other multifunction venues as the backdrop to its 2.5km and 5km marked routes , the growing number of myrun events are also quickly growing in popularity . These runs can be attended by any runners or walkers , no matter their age , fitness levels or abilities , and many in the myrun community are absolute beginners , who have been motivated to “ get off the couch ” and try their first myrun , starting with a 2.5km and gradually working their way to a 5km .
Myrun events utilise timing bands and autonomous timing pods stationed at the start and finish line to capture results as participants tap in at each section . This allows for automated individual starts , which reduces congestion , increases social distancing , and keeps myrun operating in a COVID environment . Individual starts also attract more beginners to myrun , by reducing the ‘ race pressure ’ felt in typical mass starts . The experience is further enhanced by live results that are updated in real time on the myrun website .
Geared for Growth
In 2022 , myrun anticipates a growth in its numbers by offering more activity formats and launching a platform for running clubs to become involved . “ Our partnership with Totalsports reinforces our belief that fitness is a lifestyle , and will allow us to set more challenging fitness goals for our community to achieve ,” says Natasha Wentink of myun . “ We know that Totalsports inspires people to attain their goals by giving them the confidence to push further and embody the passion for keeping fit .”
“ Partnering with myrun reinforces our purpose of inspiring & unlocking potential by making running and fitness accessible to everyone ,” adds Totalsports Brand Manager Darren Sobotker .
“ Through this partnership , we will continue our mission to give all runners , from all parts of the country and all fitness levels , the confidence to push further , achieve their fitness goals and unlock their own potential ”
46 ISSUE 148 JANUARY 2021 | www . modernathlete . co . za