Modern Athlete Magazine Issue 144, August 2021 Aug 2021 | Page 61

RUN SPECIALIST

STEP INSIDE AND SPEAK TO OUR

SPECIALISTS

Totalsports has become the go-to store for runners . With a wide variety of running shoes and gear from all the leading brands , including our very own range of TS gear , we have everything that a runner needs , to suit every style and level of running , and every budget . And now we also have dedicated in-store run specialists to help you choose the right gear for you .
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Buying a new pair of running shoes is about so much more than just colour and price . You need to know what you are looking for in a shoe in terms of cushioning , support , flexibility and grip , and you need to understand what the tech in a shoe can do to help you run faster or further , and importantly , to avoid discomfort or injury . That may sound a bit complicated , especially if you ’ re new to the world of running shoes , but you don ’ t need a PhD in shoe design to buy the right shoe , and the same goes for running clothing and gear .

At selected Totalsports stores , we can not only offer you a free gait-analysis assessment , so that you know what type of shoe to look for , but we also have dedicated run specialists on hand to help runners get the right gear . These specialists have all attended training to understand runners ’ needs , and which products suit each style of running . This knowledge not only equips them to deal with runners entering the market for the first time , but importantly , they are also well versed in the needs of more experienced runners , too .
Our Run Specialists understand that your running style impacts your body , that wearing the incorrect type or size of running
shoe can cause you discomfort or an injury , and that the wrong apparel for your body or activity may lead to chafing . They are more than just sales reps in a sports store , they are a wealth of knowledge that can assist you in making the best purchase for your needs , whatever your running journey .
At Totalsports we use an incredible digital platform called Yoobic Boost to keep all our staff and run specialists around the country up to date with the latest releases , tech updates and colourways , to ensure that they always offer our customers an informative shopping experience . This means that each running specialist will always know not only what the new releases are , but also the tech that is incorporated in the shoes and how it can work for you , the runner .
We are committed to offer all our running customers an instore experience that is more than just buying some new shoes or gear . It ’ s a fully immersive experience aimed at kitting you out in the best equipment possible , not only to aid your running , but also to suit your wallet . And you ’ ll know that you received quality advice when buying these quality goods to take your running to the next level !
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