Extraordinary Water . An Extraordinary Business .
The natural spring water brand known and loved as THIRSTI , is adventurous , innovative and energetic . We caught up with the brand that represents health , hard work , passion and an undisputed love of South African sport .
The THIRSTI story is unique . THIRSTI ’ s water is unique . It began in the early 90 ’ s – a woman named Anneriet Van Niekerk discovered a special kind of water from a natural spring , nestled amongst the indigenous forests on the slopes of the Klein Drakensberg . This water was untouched and contained a taste that only nature could master .
Fast forward to production officially commencing in 2015 and Managing Director Rob Hoatson says that the recipe remains unchanged when it comes to the bottling of the natural spring water , carefully capturing all the greatness that Mother Nature provides . “ The source is located in the Klein Drakensberg and the water that comes out of the mountain is exceptional in its composition , with a high pH of 8 and total dissolved solids of 217 . The high minerality content is caused by the water flowing over rocks deep within the mountains . This is why THIRSTI is such an excellent choice for hydration : It ’ s real goodness in every drop .”
Performance Nutritionist at The Sharks , Danielle Roberts , supports Hoatson ’ s comments . “ High pH , more alkaline water neutralises the body acid more than normal water , and is proven to offer better hydration than
regular water . The body likes to sit at a more neutral pH , and I think that the more Western diet is high in acidic foods , which increases fatigue . Adding an alkaline water can help combat this , compared to normal water , which is typically more acidic .”
Four years after entering the market with their iconic Still and Sparkling water ranges , THIRSTI released the ultimate sports drink , ISOFIT +, with the bold THIRSTI Flavours range joining the 2021 THIRSTI family . The powerfully packaged goodness is now proudly loved , consumed and endorsed by the likes of the Comrades Marathon , The Sharks rugby team , ABSA Cape Epic , the Nedbank Running Club , the THIRSTI AFRICANX Trail Series and a host of community-driven initiatives that seek to uplift our Rainbow Nation .
For Hoatson , it ’ s about partnering with people who have a thirst for life . “ South Africans are known for loving life – a ‘ Carpe Diem ’ type of attitude . Our athletes take it one step further with their determination , passion and camaraderie . Our product is genuine and 100 % pure goodness , and athletes resonate with health , because being kind to your body is the greatest advantage you can give yourself , and certainly a necessity when it comes to competitive sport . We love everything that sport stands for : Your love of the game ; the competitive nature ; the determination needed to succeed .”
“ It ’ s important that South Africans know that THIRSTI is a brand that is invested in our people , their health and their goals . COVID has changed the landscape , bringing with it immense challenges , but we remain optimistic as we choose to partner and grow with these properties in this unprecedented time . We believe that our sponsorship portfolio paints this picture , whilst ensuring that our brand remains top of mind as the ultimate hydration . We want people to experience THIRSTI in the spaces where they are living and loving life .”
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THIRSTI Water
4 ISSUE 141 MAY 2021 / www . modernathlete . co . za