Modern Athlete Magazine Issue 131, June 2020 June 2020 | Page 13
THE RUNNING MANN
Making Sense of It All
“No refund” decisions are always going to be
contentious and the official communication to runners
seemed to hide behind the event’s “terms and
conditions,” with the result that the message that it
was not financially possible to refund runners was
lost on (or not believed by) many frustrated runners.
However, taking a closer look at the financials and
considering the advanced state of planning – the
event was cancelled just three weeks before race day
– there really was no possibility of refunding athletes.
To put on a world class event of this scale is
expensive, and like Comrades, TOM has significant
fixed monthly overhead costs of R490,000, which
includes the salaries of eight full-time staff members.
In addition, Two Oceans supplement their staff with 15
to 20 contractors in the four to six months leading up
to the event. The event itself costs approximately R30
million to stage. When the race was cancelled, about
R10 million had already been physically spent (the
precise figure I was given was R9,756,454). However,
this figure excludes significant additional committed
expenditure ahead of race day.
Race director, Debra Barnes, who was appointed
to the position in October last year, explained, “We
have concluded arrangements with most suppliers
regarding contractual payments and appropriate
refunds of deposits paid. The TOM board made a
decision in principle to honour contracts with local
suppliers, such as the manufacture of T-shirts, medals
and goodie bags, and where expenses had already
been committed.”
With the loss of R15 million in sponsorships for the
2020 event, Two Oceans was always going to be
under financial pressure. The pre-cancellation budget
projected a deficit of approximately R4 million, with
the shortfall being covered by tapping into the race’s
reserve fund. According to Barnes, there was still
a possibility that new sponsors would have been
added to the 2020 event. “At the time TOM was
cancelled, we were still in discussion with several
sponsors that would have reduced the projected loss.
With the cancellation of the event, these discussions
with potential sponsors, though far advanced,
understandably stopped.”
Deficit vs Surplus
Ultimately, the cancellation has resulted in the shortfall
swinging from a significant deficit to a surplus of R1.4
million. Barnes elaborated, “With the non-payment
of costs such as prize money, our exposure to the
Cape Town International Convention Centre and the
associated Expo costs, other venue hire and event
infrastructure costs at the start and finish, our savings
have increased. Our current projected surplus is R1.4
million, excluding the cost of distribution of T-shirts
and refunds.”
The courier and distribution costs for the shirts, as
well as refunding parking, medal engraving and other
incidentals (plus the bank charges thereon) is likely
to eat into a significant chunk of this R1.4 million. In
the event of a post-cancellation surplus in 2020, the
amount will be allocated towards the reserve fund,
which will in turn be allocated to the next event.
As for the next event, and whether 2020 entrants can
expect discounted or preferential entries in 2021 (as
is the publicly stated intention of Comrades), Barnes
responded, “We can only give a definite answer for
2021 once the financials for 2020 are finalised and
once we know that TOM 2021 will indeed go ahead
as a normal race.” Meanwhile, the running community
hopes that it is indeed a return to business as usual
and that Barnes and her team can put aside the trials
and tribulations of the last couple of years with a
blemish-free run in 2021.
(Aside: Some runners immediately posted on social
media that they did not want the shirt from a race that
they didn’t run. Therefore, runners who don’t want
their 2020 Two Oceans T-shirt can donate it to charity
through the Two Oceans Marathon Initiative, by
mailing [email protected].)
IRENE ULTRA
MARATHON
The 48km Irene Ultra, run around the Centurion
suburbs, has quickly become a favourite amongst
Gauteng runners. The first edition was held in 2016
and the race has leapfrogged the competition to
become the third-largest ultra in South Africa. The
ban on organised athletics events due to COVID-19
was announced just two weeks before race day, and
according to the chairperson of the organising club
Irene AC, Johan Engelbrecht, cancellation of the event
resulted in 85% of the normal sponsorship funding
being lost. As a result, he says refunding the 3200
pre-entrants would have “killed the club.”
Although the race itself does not employ staff, the
organising club employs a club manager and support
staff, and has fixed monthly expenditure for clubhouse
rental, maintenance and cleaning. They also provide
full sponsorship (running shoes, kit, race entry fees
and transport) to 10 gifted development athletes.
Profits from the Irene Ultra are used to cover the
club’s running costs as well as to finance the popular
Irene Half Marathon in September, which does not
currently have a sponsor. Engelbrecht elaborated, “At
the end of the day, we are there for running and not to
make money. Everything goes back into the sport.”
Thinking Outside the Box
Nevertheless, Irene AC did not want to leave runners
empty-handed and took an innovative approach by
quickly organising a virtual ultra. It seems everyone is
organising virtual races these days, but the Irene Ultra
was one of the first in South Africa, and was the very
Irene Ultra
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