Modern Athlete Magazine Issue 125, December 2019 | Page 34

ADVERTORIAL
Recognising the Best Behind the Business of Sport
The 2019
The very best work behind the business of sport, which spans marketing, PR, digital, sponsorship, advertising,
community investment, social media and branding, were awarded at the 2019 Hollard Sport Industry Awards, held
in Johannesburg on 22 November.
“We are thrilled by the increased number of entries we saw for this year’s awards as well as the calibre of work that has been done. Congratulations to all the
winners and thank you to everyone who submitted entries. Without the work that they do, we wouldn’t see the iconic sport moments that have captured our attention
as well as the development work that goes into bringing these sporting moments into our homes and common spaces. As an organisation, we find it meaningful to
enable better futures through sponsorship of these important awards,” says Heidi Brauer, Chief Marketing Officer of Hollard.
Winning Campaigns and Activations
The winning team from Levergy took home four awards
The Levergy team also won Best use of PR (sponsored by Belgotex) for the
excellent use of public relations around this same campaign, as well as the
Hollywood Bets sponsored category of Best Digital Platform for their SuperSport
TV Twitter activation. Levergy also walked away with the much-coveted Agency of
the Year for 2019, sponsored by Gallo Images.
Best Sponsorship of a Team or Individual, sponsored by Golf Guys, went to
creative sports marketing agency Retroactive for their work for client Biogen and
James ‘Hobbo’ Hobson, the journey of a regular South African guy who went from
being unfit and weighing 130kg to completing the Ironman 70.3 in Durban in June.
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ISSUE 125 DECEMBER 2019 / www.modernathlete.co.za
Not surprisingly, Retroactive, which was formed in October 2018 by Bryan Habana,
Mike Sharman, Ben Karpinski and Shaka Sisulu also won Young Agency of the
Year, sponsored by Modern Athlete.
T&W, winner of Agency of the Year last year, won the FujiFilm Best Audio-Visual
content for 2019 for their Orlando Pirates 80 Legends campaign.
Other awards on the night included:
• Best Live Experience – M-Sports Marketing Communications (Carling
Black Label Cup Match Day 2019) – Sponsored by Deloitte
• Best New Sponsorship – Playmakers (Powerade Fit Night Out) –
Sponsored by NB Sport Development
• Development Programme of The Year – Peschl Sports and Spotlight
Public Relations (Go! Durban Cycle Academy) – Sponsored by the Thebe
Foundation
• Hollard Brand of the Year – DHL
Levergy, the Sport and Entertainment arm of M&C Saatchi, took home four awards
on the night, including the Activation of the Year award for their work on “Nedbank
Cup #Teamup4kzn,” an initiative that used the Nedbank Cup to drive awareness
and raise funds for relief efforts and clean-up operations after the catastrophic
flooding that hit Kwazulu-Natal three weeks before the Cup was played.