Modern Athlete Magazine Issue 122, September 2019 | Page 49

ADVERTORIAL
Young Riders
Steal the Show
at the Hollard JUMA
W
idely known as one of the most unique mountain biking experiences
in South Africa – possibly the world – the fifth instalment of the Hollard
JUMA took place on Sunday 25th of August, at Marks Park, Emmarentia.
Once again, the event exceeded expectations and left riders of all ages wanting
more.
The Hollard JUMA, in partnership with Joburg City Parks and Zoo, takes you out
of the office and onto your favourite Jozi trails. The 2km, 10km, 22km, 54km and
72km Punisher routes are built to explore these hidden trail gems, and unique city
features, ultimately creating a mountain bike race for the whole family to enjoy.
The morning was filled with the energy of over 2000 riders, young and old, ready
to tackle the various distances. This year saw a heart-warming number of young
riders from the ages of 5 through to 15, who participated in the shorter distance
options. Louise Gordon, Business Development and Stakeholder Manager for
Joburg City Parks and Zoo, who also took part in the race, was especially amazed
by the young riders. “What I loved seeing along the route was little kids as young
as five and six, doing the 22km with their parents. I’ve actually never seen that
many families out and about having a great time together at a mountain bike race.
It’s good to know that people see, and get to experience, the value of the parks
and green spaces the city has available.”
“It is great to see such a diverse collection of people who spend the day enjoying
our city. From the female riders, who were on form today, to older riders to really
young kids, all participating in the Hollard JUMA. It was a real treat! Usually,
mountain bike races are out in the countryside, but the Hollard JUMA
takes you through the city instead, giving you a new perspective and
showing off everything Jozi has to offer. This is exactly why we love
this event,” shares Heidi Brauer, Hollard Chief Marketing Executive.
“We have had a lot of positive feedback and reviews from the
riders, and another year with no major incidents, which we work
to decrease year on year. It was particularly great to see the new
shorter distances do so well. Overall, it was just a great day out
for young and old. A day to enjoy, not just mountain biking, but
seeing a new side of the city,” concludes Russell Willis, Event
Organise from BAM Event & Activation Creators.
For JURA and JUMA results, visit FinishTime, and
race images can be purchased from Jetline
Action Photo. You can also find all the images
and excitement from the weekend on social
media by following us on
www.facebook.com/joziadventure or
on Twitter @JoziAdventure.
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