ADVERTORIAL
Magnificent
MAGNESIUM
Magnesium is considered the most important mineral by the medical profession. It is responsible for over 350 enzymatic and metabolic functions in the body, including the metabolism and utilisation of carbohydrates, proteins, fats and minerals, and synthesis of fatty acids. Magnesium also strengthens bone and teeth structure, helps reduce tiredness and fatigue, improves blood circulation, aids concentration and alertness, and improves the memory. Furthermore, optimal magnesium consumption is associated with improved bone density and calcium absorption, improved heart health, lowered anxiety levels, reduced PMS symptoms and a lower risk of osteoporosis in women after menopause.
That is why Benita Nieman founded Magnesium Café in 2017, with the goal to positively influence the lives of South Africans through education about the benefits of magnesium and other essential vitamins and minerals.“ People just don’ t understand the importance of magnesium,” she says. The company’ s brand new online store distributes various magnesium products nationally.
Benefits for Athletes
Due to the obvious benefits of magnesium supplementation for athletes, Magnesium Café is proud to sponsor, support and assist a number of top South African athletes that represent our country internationally:
• Rantso Mokopane: 2018 World Half Marathon Champs & multiple SA Champion in 3000m Steeplechase
• Thabang Mosiako: 2018 CAA African Cross Country Champs & former SA Champion in 5000m
• Kabelo Mohlosi: 2018 CAA Africa Champs 800m
• Nolene Conrad: 2018 World Half Marathon Champs
• Puseletso Mofokeng: 2018 FISU Cross Country Champs
• Ryan Mphahlela: 2017 World Cross Country Champs
• Armin Botha: 2018 World OCR Champs
Magnesium Café is hugely invested in the professional and personal development of all the athletes it supports, including sourcing grocery sponsors, accommodation, race day support, coaching and supplementation with
Slow Carma Magnesium and L-Carnitine vegi capsules
Slow Carma is a compound of magnesium with L-Carnitine, which together combat a magnesium deficiency, strengthen your metabolic system and help the body to produce energy naturally. Furthermore, Slow Carma contributes to the maintenance of normal muscle function and the development of healthy bones and teeth, helps to metabolise carbohydrates, fats and proteins, and combats tiredness and fatigue. magnesium. Besides receiving Magesium Café products, these athletes are also being advised by Christine Barrow, a fitness nutrition specialist at Kelfit Lifestyle, to educate them about how to use food to fuel their training and racing to perform optimally.
Furthermore, Magnesium Café is enthusiastic about forging innovative partnerships with other South African corporates to help develop the athletes’ potential as South African ambassadors.“ We have been in talks with several corporates who have heard about the work we are doing with these athletes, and they have in turn expressed an interest in sponsoring these athletes as well, not only to fund their living and training expenses, but also to fund trips overseas for international competition. This really is a case of watch this space!” says Benita.
SEEING THE DIFFERENCE
Having earned IAAF Gold Label status after a brilliant run at the World Half Marathon Champs earlier this year in Spain, Nolene Conrad added magnesium to her supplement regime and immediately noticed the difference.
“ As I have been struggling with a magnesium deficiency, I started using Slow Carma as an additional supplement to my usual recovery drink. Magnesium is crucial for performance, energy and recovery, and I have seen the results after using this product on a daily basis. What is great is that it’ s a combination of magnesium and L-carnitine to enhance the repairing of damaged muscles, relieve muscle soreness and give you more energy.”
OUR MAGNESIUM CAFÉ PRODUCTS
These products are available from our online store at www. magnesiumcafe. co. za, and we donate R20 of every purchase to the sponsorship of promising athletes in SA!
Aeromag Magnesium Vape
This e-liquid supplies magnesium and saline directly to the airways, improving lung function and increasing energy for enhanced exercise performance and recovery. It also offers airway restoration during and after colds and flu( and for ex-smokers concerned with lung function), and prevents airway inflammation brought on by pollen or food allergies.
Images: Adobe Stock Photos, Colleen McNally, Tobias Ginsberg & courtesy Warrior Series & YouTube
16 ISSUE 109 AUGUST 2018 / www. modernathlete. co. za