ADVERTORIAL
Magnificent
MAGNESIUM
Magnesium is considered the most important mineral by the medical profession . It is responsible for over 350 enzymatic and metabolic functions in the body , including the metabolism and utilisation of carbohydrates , proteins , fats and minerals , and synthesis of fatty acids . Magnesium also strengthens bone and teeth structure , helps reduce tiredness and fatigue , improves blood circulation , aids concentration and alertness , and improves the memory . Furthermore , optimal magnesium consumption is associated with improved bone density and calcium absorption , improved heart health , lowered anxiety levels , reduced PMS symptoms and a lower risk of osteoporosis in women after menopause .
That is why Benita Nieman founded Magnesium Café in 2017 , with the goal to positively influence the lives of South Africans through education about the benefits of magnesium and other essential vitamins and minerals . “ People just don ’ t understand the importance of magnesium ,” she says . The company ’ s brand new online store distributes various magnesium products nationally .
Benefits for Athletes
Due to the obvious benefits of magnesium supplementation for athletes , Magnesium Café is proud to sponsor , support and assist a number of top South African athletes that represent our country internationally :
• Rantso Mokopane : 2018 World Half Marathon Champs & multiple SA Champion in 3000m Steeplechase
• Thabang Mosiako : 2018 CAA African Cross Country Champs & former SA Champion in 5000m
• Kabelo Mohlosi : 2018 CAA Africa Champs 800m
• Nolene Conrad : 2018 World Half Marathon Champs
• Puseletso Mofokeng : 2018 FISU Cross Country Champs
• Ryan Mphahlela : 2017 World Cross Country Champs
• Armin Botha : 2018 World OCR Champs
Magnesium Café is hugely invested in the professional and personal development of all the athletes it supports , including sourcing grocery sponsors , accommodation , race day support , coaching and supplementation with
Slow Carma Magnesium and L-Carnitine vegi capsules
Slow Carma is a compound of magnesium with L-Carnitine , which together combat a magnesium deficiency , strengthen your metabolic system and help the body to produce energy naturally . Furthermore , Slow Carma contributes to the maintenance of normal muscle function and the development of healthy bones and teeth , helps to metabolise carbohydrates , fats and proteins , and combats tiredness and fatigue . magnesium . Besides receiving Magesium Café products , these athletes are also being advised by Christine Barrow , a fitness nutrition specialist at Kelfit Lifestyle , to educate them about how to use food to fuel their training and racing to perform optimally .
Furthermore , Magnesium Café is enthusiastic about forging innovative partnerships with other South African corporates to help develop the athletes ’ potential as South African ambassadors . “ We have been in talks with several corporates who have heard about the work we are doing with these athletes , and they have in turn expressed an interest in sponsoring these athletes as well , not only to fund their living and training expenses , but also to fund trips overseas for international competition . This really is a case of watch this space !” says Benita .
SEEING THE DIFFERENCE
Having earned IAAF Gold Label status after a brilliant run at the World Half Marathon Champs earlier this year in Spain , Nolene Conrad added magnesium to her supplement regime and immediately noticed the difference .
“ As I have been struggling with a magnesium deficiency , I started using Slow Carma as an additional supplement to my usual recovery drink . Magnesium is crucial for performance , energy and recovery , and I have seen the results after using this product on a daily basis . What is great is that it ’ s a combination of magnesium and L-carnitine to enhance the repairing of damaged muscles , relieve muscle soreness and give you more energy .”
OUR MAGNESIUM CAFÉ PRODUCTS
These products are available from our online store at www . magnesiumcafe . co . za , and we donate R20 of every purchase to the sponsorship of promising athletes in SA !
Aeromag Magnesium Vape
This e-liquid supplies magnesium and saline directly to the airways , improving lung function and increasing energy for enhanced exercise performance and recovery . It also offers airway restoration during and after colds and flu ( and for ex-smokers concerned with lung function ), and prevents airway inflammation brought on by pollen or food allergies .
Images : Adobe Stock Photos , Colleen McNally , Tobias Ginsberg & courtesy Warrior Series & YouTube
16 ISSUE 109 AUGUST 2018 / www . modernathlete . co . za