Modern Athlete Magazine Issue 108, July 2018 | Page 22

ROAD RUNNING A H T I W Michael Meyer, Managing Director at Stillwater Sports, is the man behind the popular FNB-sponsored Run Your City Series that has taken SA by storm over the last three years, and seen world class times run on SA soil. We asked him a few questions about the innovative series that features the FNB Cape Town 12 ONERUN, FNB Joburg 10K CITYRUN and FNB Durban 10K CITYSURFRUN. – INTERVIEW BY SEAN FALCONER MA: Where did the idea for the Run Your City Series come from? MM: I was lucky enough to go to all the major marathons in the USA, but my eyes were really opened when I went to events like Bay to Breakers, Peach Tree and Cherry Blossom. These are all events between 10km and 15km, but they have massive fields that take over the cities and create a wonderful vibe, especially the Bay to Breakers in San Francisco. They have over 110,000 people running, and everybody knows somebody who is taking part. That is something I really thought South Africans would like. And then at the back of my mind all along was the age-old debate about too many marathons in SA, and too much focus on the ultras. I really believe 22 MA: You started with Cape Town in 2015, then added Joburg in 2016 and Durban in 2017. There’s been a huge uptake in entries, so are there any plans to add other cities? MM: We’re calling it the Run Your City Series to combine the experience across the three cities, and for people to understand that it’s not just a Durban thing, or a Joburg or Cape Town thing, but a South African thing. Of course we’d love to expand it to maybe two or three more cities in SA, and we’d also love to expand it to three or four cities around Africa, but that’s dependent on the sponsors, because no event can sustain itself long-term in SA now without the right commercial backing. We always thought having 15,000 people running in each city, and having 45,000 people running across the series, is a very strong commercial proposition for a sponsor, but it ISSUE 108 JULY 2018 / www.modernathlete.co.za took us three years to build up to three events, so we’ll see how it goes from here. MA: The reception from the running community appears to have been very positive… MM: We’ve tried to bring all of the components together – mass participation, world class performances, and a very entertaining experience. Still, that first year was very interesting with the Cape Town 12 ONERUN. I think that because we had the T-shirt, we were slightly more expensive than the normal 10km races, so I think there was an element of registered club runners saying let’s just check this out first. We still got a great field in the first year, and since then it’s really the club runners in years two and three that have climbed on board, and it’s selling out quicker every year. Meanwhile, Joburg is the most strongly supported event in terms of how quickly the entries sell, and we hope that Durban is going to grow very strong in 2018. Our general impression from entrants is that the routes were an amazing experience in terms of sound, music, colour and movement, and the races were a great experience for a lot of people whose expectations were perhaps limited by what they’d experienced before. People have a wide choice of Mark that South African road running and athletics needs a much stronger platform of 10km and 15km races, both to get more people into the sport, but also to have our top athletes not going to the ultras too soon, because SA road running is judged primarily by our performances in the marathon, and that is related to the depth we have in the 10km, 15km and half marathon, as well as the 10,000m on the track.