Modern Athlete Magazine Issue 105, April 2018 | Page 36

B alega means “to move with speed,” which is a most appropriate name for a range of high-performance running socks, with Balega stating its goal is to provide foot solutions to help runners perform at their personal peak in comfort. These highly popular socks are designed, tested and manufactured in Cape Town, South Africa, from top-quality performance yarns made in the United States (with some socks also produced in Hickory, North Carolina), and the company prides itself on the terrific community spirit of ‘ubuntu’ that it has built with its staff and local community as well as the running community. Who Stocks them: Balega socks are available at running and outdoor specialists around the country. Web: http://www.balega.com The Tech The key technology you’ll find in Balega socks. Deep heel pocket Moisture-management Socks creeping down in your shoes is a definite no-no, so Balega knits up to 30% more stitches into the heel or adds more heel branches to deepen the heel pocket and ensure your heel is fully cupped and protected, and that the stretch in the arch of the sock fits to the foot perfectly. Supersoft Drynamix moisture-management fibre allows free movement of airflow and wicks moisture away rapidly, keeping your feet cool and dry. It’s an air-conditioning system for your feet. Ventilation Strategically placed ventilation panels in the arch and across the top of the foot aid in the cooling and wicking process. Arch support One of the most important performance areas for a sock is the arch, where the fit needs to perfectly match the contours of the foot without constricting it. Balega’s V-Tech arch support system gives you exactly that – a snug, structured fit, not too tight, just right. Seamless Toes Seams cause friction, which in turn causes blisters, so Balega socks have hand-linked seamless toes for ultimate comfort. Quality Control Every pair of Balega socks is hand-inspected by dedicated quality inspection teams, and pre-washed before packing. Different Styles Sizing Curve Balega has various styles within each model, notably No Show, Quarter and Crew styles. The No Show, as the name indicates, is a hidden sock style, often with a small padded tab in the collar to provide cushioning for the Achilles and ensure the sock stays in place. The Quarter style has a collar that extends a short way above the shoe collar, while the Crew style offers a longer collar that will extend mid-way up the leg. Balega socks are packaged in Small, Medium, Large and X-Large sizing, and you can use this guide to check which size would best suit your foot. Small Men’s 4.5-6.5 US, Women’s 6-8 US Medium Men’s 7-9 US, Women’s 8.5-10.5 Large Men’s 9.5-11 US, Women’s 11-13 US X-Large Men’s 12-14 US, Women’s 13.5-15.5 US 36 ISSUE 105 APRIL 2018 / www.modernathlete.co.za