Modere Catalog Spring Summer 2015 Catalog | Page 22

JOJOBA OIL’S
CONDITIONING
BENEFITS LAST
A N AV E R A G E
OF EIGHT
So what sparked the recent resurgence of this
high-quality oil after so many years of unawareness? R S
HOU
P O S TThe ban on sperm whale oil products in the 1970s
prompted a search for a substance that A P P L I C A T I O N .
would fill

If you care about whales, sustainable agriculture,
skin softness, and secretly feeling superior when your
peers mispronounce things, you’ll want to learn more
about jojoba—and more specifically about its rather
fascinating byproduct: jojoba oil.
Jojoba (pronounced ho-HO-ba, not JOE-joe-ba) is
a woody shrub native to the southwestern U.S. and
northwestern Mexico. Native Americans were privy to
the plant’s benefits centuries ago, when they’d heat
the seeds, grind them into a creamy butter, and apply
the salve to their skin and hair and massage it into
animal hides to soften and preserve them. Clinical
studies have since shown jojoba oil to increase skin
suppleness, relieve epidermal dryness, and support
skin defenses against environmental assaults. The oil
arrives in many forms, from esters to beads and even
powder, and is readily absorbed into the skin unlike
many lanolin- and petrolatum-based products, which
can leave a film on the surface of the skin. Jojoba oil’s
conditioning benefits last an average of eight hours
post-application.

Article

G O N AT I V E :
THE HISTORY
& BENEFITS OF
JOJOB H