A LETTER FROM OUR CEO
Welcome to Modere , the truly forward-thinking live clean company I am so very proud to lead .
From the very beginning , we chose to make innovation our calling card .
Driven by this guiding principle , we pioneered our first clean label formula – shampoo – more than 30 years ago . This trailblazing product became a cult classic , introducing customers to a remarkably effective formula that omitted unnecessary , adverse ingredients they didn ’ t even know they could do without . It made our defining statement : What we leave out of our products is as important as what we include . And we ’ ve been innovating ever since .
TECHNOLOGY
Beyond our ingredient paradigm , created to identify the potentially harmful ingredients we ’ ve consciously avoided , Modere products are further distinguished by our unparalleled , state-of-theart technologies .
Bringing together some of the brightest minds in the fields of science , medicine and nutrition today , we set out to develop the very best nutritional , personal care and household products on the market . The result is a collection of expert , clean label formulations including those that combine the most remarkable , naturally derived ingredients from around the world with cutting-edge scientific advancements found nowhere else .
SAFETY & QUALITY
In my years in the health and beauty industry , I ’ ve learned that true success isn ’ t measured by numbers , but rather by the knowledge that your work is making a positive difference in someone ’ s life . At Modere , we ’ re committed to making that positive difference and to earning your trust with products that constantly raise the bar on quality , safety , and performance .
Our clean label promise means you always have safe , effective alternatives to the products you and your family depend on every day . It means you ’ re helping to create a healthier planet for future generations .* And it ’ s the confidence that comes with choosing – and sharing – Modere . When it comes to relentless innovation and commitment to excellence , that ’ s our bottom line .
I ’ m proud to stand with our millions of loyal customers behind the Modere ethos , and I thank you for experiencing the difference for yourself .
Truly yours ,
Asma Ishaq Chief Executive Officer
* Our commitment to live clean includes some formulations that bear third-party validations like EPA Safer Choice-approved , EWG Verified™ , NSF Certified for Sport ® , Informed Sport certified and Rainforest Alliance certified™ . Additionally , Modere is committed to renewable energy sources ; for example , the manufacturing energy expenditure of our Springville , Utah building # 2 is 100 % offset by wind power , which constitutes up to 18.75 % of the building ’ s total electrical consumption . www . modere . com 5