Spring/Summer 2015 Worldwide Press Campaign
UNITED COLORS OF BENETTON CHOOSES
JOAN SMALLS AS ITS STYLE AMBASSADOR
Ponzano, February 2015. United Colors of Benetton chooses Joan Smalls,
icon and today’s top supermodel, as its muse and style ambassador for the
Spring/Summer 2015 campaign. Not just a testimonial, but a true “style
ambassador”, Joan is a highly talented and successful woman who reflects the
perfect Benetton way of life – Italian style, that mixes fashion and practicality to
which always enhances a woman’s personality.
From February to May the United Colors of Benetton Spring/Summer 15
campaign will see Joan, in four different stories showcasing the new collection.
The United Colors of Benetton pieces chosen by Joan become something as
unique and desirable as she is. Wardrobes will be revived with stylish, quality
pieces at competitive price points for the modern day woman.
The United Colors Of Benetton spring/summer 2015 collection celebrates
“Italian Style”: with flirty separates reflective of a ‘Roman Holiday’, also paying
tribute to the Italian zest for dressing well that Benetton has exported all over the
world for more than forty years.
Joan Smalls, 25 years old, Puerto Rican, began her career in fashion in 2007.
Since then she has walked the runways for the most celebrated designers and
fashion houses, featured on the most prestigious covers and appeared in highly
popular music videos. Already among the world’s top ten models, in March 2014
Joan topped models.com’s ranking of the 50 most sought-after models.
The campaign was shot in New York by American photographerCass Bird,
whose work has been published in leading publications such as The New York
Times Magazine, Rolling Stone, GQ and Paper Magazine.
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