A supermarket sells a wide variety of food and household products, organised in aisles. Operated by lots of staff, the store will constantly have staff on replenishment and tills. This is because the store has such high demand. Customers generally make high volume low priced sales, therefore don't expect to receive a personal shopping experience, like they would at a high end brand.
A supermarket has been an increased trend over the previous years due to the busy lifestyle becoming more frequent. Consumers no longer have time to visit lots of specialist stores such as butchers to collect their groceries. The convenience of a supermarket makes it more
In a bid to try and attract more sales, supermarkets are now offering an online shopping service where customers are able to order online and have it delivered to their store. Going back to Internet stores, this have proven more attractive for customers with more active lifestyles.
The location of a supermarket is away from the city centre. This is due to the rent prices being inflamed in busy places. For a supermarket, they need lots of shop floor so they are able to provide the variety. By going to a highly populated area like the city centre, where rent prices are high, the stores profit would decrease due to having to pay out more for the store. The brand also knows the demand for the store is so
supermarket
attractive as consumers have a wide variety of brands of each
product to
choose from.
high that people are willing to travel outside their local area to be able to
get to it.