Multiple stores are found in every high street or shopping centre .This is because the brands are so big that there is a market for it.
A multiple store will receive stock in each week and it's their role to ensure that it is laid out as head office have asked. Then the store will have the PoS role which is essential to the store making a profit. They then send off their analysis for the week back to head office for comparisons to other stores. This then gives each store an indication of their progress.
Multiple
Store
A multiple store is one which is categorised as a chain of stores with 10 or more branches. These are often high street brands such as Topshop, River Island and Primark.
Each store will be a representation of the brand, therefore head office will provide information to each store to ensure there is continuity throughout their branches. Brands like Topshop, will provide each store with information such as policies, store layouts and merchandise.
This store type is giving people a way of “owning
a store” without having to
address issues such as
branding, marketing and
publicity, these will be
solved in head office.