Artikel | article
One could say that 'it's just a piece of fabric'.
But we know that it's so much more.
It's passion, it's dreams,
it's tears and laughter.
Thousands of hours, endless work.
Yarns chosen of many,
fabrics designed only for you,
lines that suit you best,
form that gives you strength.
the meaning of being the best version of beautiful You.
Birgitta Sannig, Head Designer
It's a human story about making the most of a woman's life -
RIL'S
together and the collection reflects a logi-
cal and harmonious total look.
Ril’s provides a full range of pieces to
create a total look for work, parties, week-
ends and holidays. The collection fulfills
the commercial needs and expectations
COPENHAGEN,
CIFF SHOWROOMS
B2-212 OG B2-282
STOCKHOLM FASHION
DISTRICT, STOCKHOLM
SHOWROOM NR 806
of the retailer and meets the needs of the
modern female consumer. It includes the
essentials, but the spirit of the collection
is at its best in the fashion forwards with
the seasonal styles and key looks.
For each season Ril’s also introduces
strong outdoor and party collections.
Q | What are the most important headli-
nes for Ril’s new AW 19/20 collection that
Scandinavian buyers can experience at
CIFF in Copenhagen in January 2019?
A | Ril’s pre-autumn kollektion omfav-
ner naturens romantik og mystik, mens red business looks with blazers and suits, designer tøj, der giver Ril’s-kvinden lidt
smukke kjoler og nederdele og ikke mindst flects the amazing Art Nouveau theme. To- den bedst mulige kollektion ønsker jeg at
Main Autumn-kollektionen omfatter tailo-
red business looks med blazere og suits,
en masse skøn strik. Fest-kollektionen af-
spejler det fantastiske Art Nouveau tema.
I vinterkollektionen præsenteres outdoor-
serien, der er designet, så der tages hensyn
til de forskellige behov hos det moderne
by-menneske, der færdes i varierende
temperaturer og vekslende klimaforhold.
Leveringen omfatter luksuriøse beklæd-
ningsgenstande fra lette ”coatigans” til
varme vinterfrakker og fra smukke uldjak-
beautiful dresses and skirts and let’s not
forget the knits. The party collection re-
wards the winter it is time for the outdoor
collection that is designed keeping in mind
the varied needs of the modern urban con-
sumer in varied temperatures and climate
conditions, the delivery drop includes luxu-
rious outer garments from light coatigans
to warm winter coats, and from gorgeous
wool types to shower proof parkas.
Q | What are your ambitions for Ril’s
ker til byge-sikre parkas. A | Ligesom, da jeg malede sten som barn,
whereas the main collection includes tailo- jeg at skabe en perfekt kollektion! Jeg
The Ril’s autumn-winter pre collection em-
braces the romance and mystery of nature,
88 | ISSUE NO 02 JANUARY 2019 | MODEBRANCHEN.
udfordrer jeg mig selv i mit designarbej-
de igen og igen. Hver eneste sæson ønsker
ekstra, hvilket også er brandets mission.
Ved at designe de bedste produkter og
tilbyde den moderne kvindelige forbru-
ger det mest optimale match af design,
kvalitet og pris.
Just like painting the stone as a child, I
challenge myself over and over again in
my design work. Each season I want to
create a perfect collection. I want to de-
sign clothing that will provide the Ril’s
woman “a few centimeters more”, which
is also the mission of the brand. By desig-
ning the best possible collection and set
of products I want to offer the best possi-
ble design, quality and price match to our
modern consumer.