Artikel | article
fuld avance på produkterne, og samtidig
gavner det likviditeten, at pengene ikke
bindes passivt i et varelager, siger Jørgen
Laursen, der er ekstremt selektiv i sin ud-
vælgelse af de butikker, der får lov at føre
American Vintage. Strøm Agency står bag
Strøm-butikkerne, der selv har American
Vintage i sortimentet.
Loyale kunder
- Vi fører brandet i vores butikker, og det
giver en troværdighed. Vi kender simpelt-
hen mærket ud og ind, og jeg kan ærligt
sige, at jeg godt forstår, hvorfor det har
så loyale kunder blandt både forhand-
lere og forbrugere. Ingen ”står af på det”,
AMERICAN VINTAGE
konstaterer agenten og butiksejeren, der
fortæller, at American Vintage konstant
ligger blandt de tre bedst solgte mærker
i butikken.
Til modeugen i januar sælger Strøm Agen-
tur American Vintage til supplering på
Summer 2019. Messen ligger sent i forhold
til American Vintage’s salgsvindue, derfor
foregår indsalget til hovedkollektionen
fra showroomet i Hellerup.
Selv om meget supplering kan foregå on-
line, så prioriterer Strøm Agentur allige-
vel besøgende hos kunderne højt.
- Vi kan godt lide at komme ud i butikker-
ne og for eksempel undervise personalet
i brandet og videreformidle historien om
American Vintage og uddybe produkt-
kendskabet. En hvid T-shirt er ikke bare
en hvid T-shirt – vores udgave kan noget
særligt, den holder formen og er produce-
ret i bomuld med lange fibre osv. Vi del-
tager også tit i kunde-events og lignende, include handbags, backpacks and clut- For the fashion week in January, Strøm
Summary According to Jørgen Laursen, one of the - We love visiting stores and educate the
slutter sales manager Stinne Vinther.
NU met with Jørgen Laursen, owner of
Strøm Agency, and sales manager Stinne
Vinther for a chat about American Vinta-
ge. Why is a French brand with a casual,
American style successful in Denmark?
- American Vintage has developed into an
iconic fashion brand with an identity that
is both timeless and modern, says Jørgen
Laursen and adds that American Vintage
has long since become an international
brand, sold in most of the world. In 2013,
American Vintage expanded its range to
ches, and more recently, sportswear and
loungewear have been added as well.
success criteria for American Vintage is
the pricing of the brand's products.
- Consumers get value for money. The
quality and the fabrics are top-notch and
the style is classic and fairly basic, which
makes the clothes durable and long la-
sting. And that is perfectly in spirit with
the current sustainability trend. Manu-
facturing is unique and the fit is well te-
sted, Jørgen Laursen explains.
Stores can replenish any item from the
collection.
Agentur sells American Vintage clothing
for replenishment of Summer 2019.
staff about the brand and communicate
the story of American Vintage and broa-
den the staff's knowledge on the produ-
cts. A white T-shirt is more than a white
T-shirt - ours is different, it keeps its
shape and is produced in cotton with long
fibres etc. Additionally, we often partici-
pate in in-store events and the like, says
sales manager Stinne Vinther.
American Vintage is exhibiting at Revol-
ver during the fashion week in Copenha-
gen.
MODEBRANCHEN.
| ISSUE NO 02 JANUARY 2019 | 171