Artikel | article
Made in Canada
98
procent
af
Frank
Lyman-kollek-
tionerne fremstilles stadig i Canada, og
selskabet har tre brand-divisioner. Det
originale mærke er Frank Lyman Design.
Lyman-mærket har eksisteret i seks år nu
og blev udviklet, fordi selskabet mærkede
en stigende efterspørgslen på beklædning
til festlige lejligheder. FL Weekend har fo-
kus på sporty detaljer og et yngre, kom-
fortabelt og stilfuldt udseende – mærket
er inspireret af athleisure-trenden. Som
supplement til tøjkollektionerne tilbyder
Frank Lyman accessories som tasker og
bælter samt sin helt egen parfume kaldet
FL2 - Eau de Parfum.
same time unique, says Stephanie Lyman, ve looks. FL Weekend is influenced by the
ration in the Frank Lyman dynasty. a supplement to the clothing collections
who - along with her elder brothers Patrick
Lyman and Eric Lyman - is the second gene-
Stephanie’s father Frank Lyman started in
the fashion industry at the age of 18, as a sa-
lesperson. His venture started throughout
the provinces of Quebec and Ontario. With
a passion for fashion and especially design
he decided to establish his own business.
Since the establishment in 2001 the Frank
Lyman brand has become a well-known in-
ternational brand, and Frank Lyman is still
the CEO of the company.
Made in Canada
- Vi er målrettet stilfulde kvinder i alle 98 percent of the Frank Lyman collections
merende og dristig. For at understrege original brand is the Frank Lyman Design.
aldre – kvinder, der gerne vil se godt ud
og føle sig feminine. Vores kunde er char-
sin femininitet bærer hun gerne kjoler,
men også, når hun går i tunikaer og leg-
gings, ser hun tiltrækkende og interes-
sant ud. Med de tre Frank Lyman-linjer
kan vi dække kvindens behov for beklæd-
are still manufactured in Canada, and the
company has three brand divisions. The
The Lyman brand has existed for six ye-
ars now and was developed because the
company saw a demand for evening & festi-
athleisure trend with sporty details and a
younger, comfortable and stylish look. As
Frank Lyman also offers a range of fashion
accessories such as handbags and belts as
well as its very own parfume called FL2 -
Eau de Parfum.
- We are targeting stylish women of all
ages, who want to look good and feel femi-
nine. Our customer is charming and auda-
cious. To accentuate her femininity, she
wears dresses and whether she wears a tu-
nic and leggings, she'll always be captiva-
ting and exciting. With the three Frank Ly-
man collections, we can fit any occasion for
everyday life as well as for festive events,
Stephanie Lyman explains.
- We have to give the woman a reason to
buy – and with the unique designs, the
perfect fit and great qualities from Frank
Lyman that is exactly what we do, Johanne
Baron states for a final quote.
ning til både hverdag og festlige lejlighe-
der, forklarer Stephanie Lyman.
- Vi skal give kvinden en god grund til at
købe, og med de unikke designs, den per-
fekte pasform og rigtig gode metervarer
er det præcis, hvad vi gør, konkluderer
Johanne Baron afslutningsvist.
Not many Canadian fashion brands make it
in the Scandinavia market. But Frank Ly-
man does and has done it for several years.
V.P. of Design Johanne Baron explains it like
this:
- Every woman wants to look good! The
Frank Lyman styles are very much on-
trend, the clothes are produced in very
fine qualities, and the styles just fit you so
nicely. Women in general really appreciate
a great fit, says V.P of Design Johanne Ba-
ron. President Stephanie Lyman agrees and
compliments Johanne Baron’s statement:
- We must give the woman a reason to buy.
We do that by following the fashion trends
very closely when it comes to colours, de-
tails and new silhouettes. On the same time
we hold on to the special Frank Lyman
NU MET WITH JOHANNE BARON, V.P.
OF DESIGN, AND PRESIDENT STEPHANIE
LYMAN AT THE FR ANK LYMAN HEAD
OFFICE IN MONTREAL, CANADA THIS
FALL. IN DENMARK, THE SHOWROOM
IS SITUATED IN COPENHAGEN IN BELLA
CENTER, B0-212
feeling, and in this way the Frank Lyman
Design is very fashion forward and on the
MODEBRANCHEN.
| ISSUE NO 02 JANUARY 2019 | 113