modebranchen.NU Til Joomag_CFW_SS20_WEB_lille | Page 87

IN JANUARY BIANCA
LAUNCHED ITS NEW LOGO
WITH THE SLOGAN
“LOVE YOURSELF”
BIANCA
UNIQUE STYLE
- It is important to underline that our custo-
mers in general are very happy with Biancas
design and collections. The Bianca name
is well known and stands for good fits and
high quality. The design has been developed
in a more modern and fresher direction with
a little more edge. Bianca has its very own
styles with for instance unique print designs
developed exclusively to Bianca, says Klaus
Jochums, and is supported by Kim Lung:
- Also the collection program is now even
more cohesive and easier to mix and match.
The key deliveries are now with wider choice,
while other drops are smaller capsules, Klaus
Jochums explains.
Bianca ship everything hanging to be certain
that the garments arrive to the shops in top
condition.
- Also it is important to mention that Bianca
is produced in Europe on our own factories
to secure the high quality level and to control
that the Bianca brand is produced under safe
conditions in a good environment, says Kim
Lung.
A
- We are very open minded and good liste-
ners at Bianca. We are interested in hearing
things from our customers’ point of view,
and they have let us know that the price le-
vel for Bianca is a little too high. Therefore
we have decided to lower the prices by 10-15
percent starting with the new sales season
and the collection for Summer 2020. In this
way the consumer will get even more value
for their money since the high quality level
will be maintained, says Klaus Jochums,
export manager from Bianca, when NU met
with him and the Sales Agent for Scandina-
via, Kim Lung. He came to Bianca in January
2019 and has previously worked with brands
as for instance Joseph Ribkoff, Alberto and
Part Two.
- We are very happy to have Kim on board on
the Bianca team. For the Nordic market he is
kind of a symbol of the new, fresh start, we
want, says Klaus Jochums.
HO
for eksempel unikke print, der udvikles eks-
klusivt til Bianca, siger Klaus Jochums, og
Kim Lung supplerer:
- Kollektionsprogrammerne hænger nu end-
nu bedre sammen, og det er blevet lettere
at mixe og matche de enkelte items. Hoved-
leveringerne er blevet bredere, mens de
øvrige drops udgøres af mindre capsules,
forklarer Klaus Jochums.
Bianca distribuerer alt hængende for at sikre,
at tøjet lander top-trimmet i butikken.
- Det er også vigtigt at nævne at Bianca pro-
duceres i Europa på vores egne fabrikker,
hvilket sikrer det høje kvalitetsniveau, og at
vi har kontrol med, at Bianca-brandet produ-
ceres under trygge forhold i et godt arbejds-
miljø, siger Kim Lung.