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MÜSLI BY GREENCOTTON
MÜSLI BY GREENCOTTON
ABOUT FRED’S
WORLD AND MÜSLI
Organic cotton
GOTS certified
Durable colours
Does not contain
harmful chemicals,
heavy metals, flour
components or
phthalates
The swimwear is
organic certified by
Ecocert Greenlife,
GOTS certified and
with UPF 50+
FRED'S WORLD BY GREENCOTTON
SUMMARY
Fred’s World by Green Cotton was first introduced in 2006,
and the look for Spring/Summer 2020 will be even more Nor-
dic than before.
Fred’s World by Green Cotton is for girls and boys from ages
0 to 10.
- We have three drops every season, each with its own
theme. This summer, we’re focusing on coral and la-
vender for girls and blue and green for boys, and for
the pre-spring drop some of our items will include cute
velour dresses that the girls can use both in spring and
for Christmas. Among the print motifs of the season are
llamas, and we’ll also be showing several prints and co-
lours inspired by an Aloha/Hawaii universe plus an Oce-
an/Skating theme, and a farming theme, says Managing
Director Sanne Nørgaard, adding that the swimwear line
is an important and sought after part of the summer col-
lection.
Müsli by Green Cotton will also present fashionable
beachwear, including a beach body with semi-long legs
highly popular for both boys and girls.
- Müsli is a high-end sustainable brand - a healthy choice
for your baby as well as a good choice for the environ-
ment. Because of the high quality of the products, you
can wash them again and again and re-use them for all
your children, says Sanne Nørgaard.
In addition to clothing for 0 to 6-year-olds, the Müsli col-
lection also includes a home interior line.
Among the inspirations for Spring/Summer 2020 from
Müsli are birds, seashells, hummingbirds, Juncus flo-
wers, and dandelions just begging to be blown.
Müsli’s basic programme is available in new colours eve-
ry season and can be re-ordered throughout the season.
A
tekstiler. I Müsli's home-serie fås blandt andet sengerande,
sengetøj, ammepude, babynest, betræk til skiftehynde og
håndklæder.
- Blandt vores bestseller-items er strækviklere, der fås i tre
farver, og som er nemme at vikle om kroppen, så baby hur-
tigt og let kan komme med mor eller far og bæres helt tæt,
siger Sanne Nørgaard. Hun fortæller videre, at nyhederne
til soveværelse og pusleplads designes, så de matcher den
øvrige kollektions farve- og printunivers. Blandt inspirations-
kilderne til Spring/Summer 2020 er fugle, muslingeskaller,
blomsten Juncus, kolibrier og afblomstrede mælkebøtter,
fristende klar til at puste på.
- Vi har desuden stor succes med vores ”wolly silk”-kvalitet,
der mixer uld og silke i en superblød kvalitet. Vi lancerede
materialet i vinter og bygger nu videre på nyheden i en tynde-
re sommerkvalitet, der også er blød og behagelig at have på
for barnet, når det er varmt, siger direktøren, der afslutnings-
vist tilføjer, at Müsli’s basisprogram kommer i nye farver til
hver sæson og kan genbestilles gennem hele sæsonen.
Fred’s World og Müsli’s stande er placeret overfor hinanden
på CIFF Youth i Hal H i Bella Center.