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TRETORN X NIGEL CABOURN
The collaboration between Tretorn and Nigel Cabourn is based on a shared
ethos and passion for creating garments that are produced to the highest
TRETORN
quality; are functional in detail, timeless in design and show respect to the
natural environment. The collaboration is a three-piece collection containing:
jacket, bag and sneaker. All products in the collection are made in Organic or
recycled Ventile and are part of the Tretorn Eco Essentials initiative.
AND PARTNER AT TRETORN SWEDEN
The board of directors has appointed Magnus Månsson as the new CEO and
partner of Tretorn Sweden. He was recently CEO of Gina Tricot. Prior to that,
Magnus was CEO of Nelly and CraB.
Moreover, he has held leading posiDons at New Wave Group and Nike.
- I look forward to an exciting, fun and challenging journey together with the
entire team at Tretorn. I think the company has enormous growth potential by
making the brand more attractive to consumers globally, says Magnus. I am
convinced that there is a lot of potential and at the same time many areas of
improvement in the overall customer journey.
The owners of Tretorn Sweden, Vasko Markovski and Joakim Appelqvist, on
the appointment:
- We are very pleased with the recruitment of Magnus who brings great
the rapid changes in the fashion industry. We have been very hands-on in the
organization for several years and with Magnus's entry, we will be
able to focus even more on business development and work more strategi-
cally from a long-term perspective. Magnus is a strong leader with great
passion and energy and the ambition now is to continue our successful
journey and expand our product offering. We feel confident in handing
over the CEO responsibilities Magnus for this next phase.
Earlier this year, Tretorn also recruited two new product managers and a new
E-commerce team.
experience and knowledge in retail and e-commerce, which is fundamental in
A
FREDRIK EKSTRÖM,
CREATIVE DIRECTOR TRETORN
TRETORN IS ONE OF THE
WORLD’S OLDEST SNEAKER
BRANDS, CELEBRATING
120 YEARS AS SNEAKER
MANUFACTURER IN 2020 AND
AS A TRIBUTE TO THE LONG
SNEAKER HERITAGE AND
THE UPCOMING SUMMER
OLYMPICS IN JAPAN WE ARE
RE-LAUNCHING OUR ICONIC
OLYMPIC SNEAKER UNDER THE
NAME MEXICO 68 //
MAGNUS MÅNSSON APPOINTED NEW CEO